1 month
by
Daniil Kolesnikov
iGaming in affiliate marketing: everything you need to know
What is this article about?
- What is iGaming?
- The role of affiliates in iGaming
- Challenges and opportunities of iGaming affiliate marketing
- How to succeed in iGaming affiliate marketing
- Final thoughts
The iGaming industry continues to be resilient time and time again, exhibiting an increasing trend that continues to defy odds despite economic volatility and global instability. In this guide, we explore the world of iGaming, providing a broad overview of the sector, its complexities, and the potential it offers to affiliate marketers.
What is iGaming?
The definition of iGaming includes a wide range of online entertainment options, including slot games, sports betting, eSports, poker, lottery games, classic casino games and many more. Thanks to the internet and advanced technology, it’s a digital progression of traditional gaming and gambling experiences.
What does iGaming mean to the world economy is also an interesting topic. The global reach and popularity of online gaming platforms are staggering. According to Statista, revenue in the online Gambling market is projected to soar to US$107.30 billion by 2024. It is anticipated to grow to an astounding US$184.28 billion by 2032, a stunning 190% increase in just 10 years.
(Source: Statista)
To compare with, the market size of the worldwide lottery and sports betting sector was estimated to be worth US$235 billion in 2022. Overall, the global sports betting industry constituted more than 200 000 employees and approximately 24 000 businesses in 2023.
The role of affiliates in iGaming
Casino affiliates are essential to the iGaming industry since they run traffic and generate leads for brands and casino operators. This is how iGaming in affiliate marketing works:
iGaming operators are constantly searching for efficient methods to advertise their offers and draw in new customers. This is where affiliates come in handy: they promote iGaming offers to their audience in exchange for a commission. This can take various forms, such as revenue share, cost per action (CPA), cost per lead (CPL) or a hybrid model.
Typically, an affiliate finds an offer in the operator’s affiliate program directly or in an affiliate network. Subsequently, they utilize diverse iGaming affiliate marketing strategies to attract specific visitors to online gambling sites. This could entail paid advertising, influencer marketing, email marketing, social media promotion, and content marketing.
What’s crucial to note is that affiliates get paid by iGaming companies only when their referred customers perform specific actions outlined in the offer’s terms and conditions. This could include downloading a gambling application, making a deposit, or registering at an online casino. By aligning their efforts with these performance-based metrics, Gambling affiliates ensure economic efficiency and guarantee return on investment (ROI) for both themselves and the advertisers.
What was your most successful Gambling ad campaign in terms of ROI? Share with us and other webmasters in Yellana or ask any question regarding working with Yellana, our support team is ready to help!
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Challenges and opportunities of iGaming affiliate marketing
iGaming vertical presents a unique set of challenges and opportunities for webmasters and advertisers alike. Here’s a closer look at what both sides of the coin entail:
iGaming challenges
The most significant challenge in the iGaming business faced by affiliates is the intricate network of state laws controlling sports betting and gambling that varies significantly from country to country. Legalized gambling markets can be found in Tier 1 GEOs like England and some US states, but because of the intense competition and strict regulations, these countries are usually only accessible to experienced webmasters.
However, there are various Tier 2 and Tier 3 countries where Gambling becomes legal. For example, online gambling and betting has become fully legal in Brazil and many casino operators are working there even more actively.
In addition, a lot of well-known platforms forbid online casinos from running advertisements, therefore webmasters must use techniques like cloaking, for instance, to launch a Gambling campaign on Facebook.
iGaming opportunities and trends
The sector’s ongoing quest of technological improvement is one of its most distinctive qualities. To improve player experience and stay on top of the game, online casinos always embrace innovation.
One notable trend that reflects the industry’s dedication to ease of use and accessibility is mobile gaming. The widespread use of smartphones and tablets has changed how players interact with casino games and opened the door for gaming experiences that are optimized for mobile devices.
Furthermore, the iGaming niche has seen a transformation in a number of areas because of the incorporation of AI algorithms. By providing objective results and examining player activity to identify any indications of problematic gambling behaviors, artificial intelligence (AI) technology enables operators to improve their marketing strategies and create a safer gaming environment.
The next wave of casino innovation is virtual and augmented reality (VR/AR), which blends the distinctions between physical and online gaming experiences. By reimagining conventional casinos, these immersive technologies provide players a glimpse of the future and open up new channels for engagement.
iGaming affiliate marketing offers webmasters and marketers significant revenue streams, but it also presents strong competition due to the industry’s rapid adaptability and desire for innovation.
How to succeed in iGaming affiliate marketing
iGaming requires solid affiliate marketing strategies and careful planning. Here’s a roadmap to success:
Choose the right iGaming affiliate network
Choosing the right affiliate network is essential to your success. Take the time to research and evaluate different networks, ensuring their working conditions align with your goals and preferences. At Yellana, we’ve prepared a comprehensive guide to help you build a solid partnership and choose the best iGaming CPA network tailored to your needs.
Understand the difference between iGaming affiliate programs and networks
Determine whether you prefer to work directly with an affiliate program or leverage the resources of an affiliate network. While affiliate programs offer higher payouts, networks provide added support and protection against fraudulent activities, such as non-payment for leads. Consider the pros and cons of each option to make an informed decision on how you want to earn commissions.
Target the right GEO
Delve into the intricacies of geographical targeting to maximize the effectiveness of your campaigns. Given the legal constraints surrounding online casino advertising in certain regions, carefully select your target GEOs for Gambling and Betting promotions.
Know your offer inside out
Beyond understanding payout structures and accepted traffic channels, gain comprehensive knowledge of the products or services you’re promoting. Familiarize yourself with the nuances of each offer to effectively tailor your affiliate marketing efforts and resonate with your target audience.
Explore available affiliate marketing tools
Equip yourself with the necessary tools and resources to streamline your advertising campaigns and track their performance effectively. From ad tracking platforms to analytics tools, leveraging the right technology can significantly enhance your productivity and results. For insights into the latest affiliate marketing tools, check out our article on the topic.
Final thoughts
As you can see, the iGaming market shines brightly since it provides a wide range of possible income sources. But realizing the full potential of the gaming industry calls for dedication, patience, and a deep understanding of all the nuances involved.
Now that you know what iGaming is all about, join Yellana, the fastest-growing Gambling CPA network, and take advantage of the opportunities here. You’ll get priceless knowledge and tools to properly launch iGaming ads with our experience and assistance!
