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It’s no secret that affiliate marketers hold a special affinity for Tier 1 GEOs. These regions, known for their high-quality traffic, present a golden opportunity for webmasters seeking substantial profits. However, advertising in Tier one countries may be equally alluring and challenging when it comes to one of the most lucrative verticals: Gambling.
To unlock the full potential of this market, understanding goes beyond just the products and services; it requires an intimate knowledge of the local population’s mindset, the nuances of advertising strategies, regulatory landscapes, and a host of other factors.
So, if you’re looking to know how Gambling affiliate marketing in Tier 1 countries works, we will equip you with the insights, strategies, and expertise needed to navigate these lucrative yet challenging waters successfully!
Want to jump right into our Gambling offers for Tier 1 GEOs? No problem! Reach out to Yellana support team via Telegram and launch advertising campaigns with our professional guidance!
In the context of digital marketing, all countries are categorized into 3 groups (Tiers) according to the following criteria:
These factors determine the group to which a country will be categorized in terms of advertising. As for Tier 1 countries, they are characterized by a consistently high standard of living, high payouts on offers and the most expensive traffic.
However, it should be understood that countries can move from one group to another, so there is no set list that has remained constant over time.
The current list of Tier 1 countries in 2024 includes:
USA, Canada, Australia, Great Britain, New Zealand and the European countries – Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Iceland, Slovenia, Netherlands, Norway, Sweden, Portugal, Switzerland.
It is also important to note that there are Tier 4 GEOs that are characterized by unstable political and economic situations, thus it is strongly advised not to launch any advertising campaigns there.
In terms of Gambling promotion, Tier 1 countries can boast a lot of advantages.
To start off, these regions have some of the most mature and developed online gambling markets in the world. There are a number of factors making this market attractive to webmasters:
Market size and revenue potential
Let’s take a look at the online gambling market in the US and the UK as two of the most prominent examples of the booming online casino industry:
The online gambling market in the United States has been experiencing remarkable growth, driven by the increasing popularity of sports betting and the convenience of digital platforms. As of the latest available data, the market is poised for significant expansion:
This growth can be attributed to the increasing acceptance and legalization of online gambling in various states across the U.S. As more states regulate the industry and offer betting options, the market continues to expand, providing a significant revenue potential for sports betting operators and marketers working in the sector.
The United Kingdom has long been a mature and regulated market for online gambling. Here’s an overview of the market’s growth in the UK:
The growth of the online gambling market in the UK can be attributed to the convenience and accessibility offered by digital platforms. British consumers have embraced online gambling as a convenient way to enjoy a wide range of betting options, including sports and esports betting, casino games, and more.
As we’ve previously stated, Tier 1 GEOs are crucial to the growth of the global iGaming and sports betting industries. This is evident in the graph below, which projects the market size for 2022 and provides a prediction through 2032:
The amount of traffic and its high quality in Tier 1 countries is highly prized by online businesses and affiliate marketers due to several key characteristics that make it stand out:
These factors combine to create an environment where users are more likely to engage with online gambling platforms, making Tier 1 traffic highly valuable for businesses and affiliate marketers in the industry.
The potential for the online gambling industry in Tier 1 countries remains strong. The continued growth of iGaming here is enticing to affiliate marketers for the following reasons:
These factors collectively create an environment where affiliate marketers can thrive and tap into the expanding iGaming industry successfully.
Understanding the psychology of the gamers in Tier 1 countries is crucial when creating online casino ads. These regions frequently view online gambling differently than Tier 2 and Tier 3 GEOs, where the focus may be on economic gain. Here’s how to promote gambling offers in these areas successfully:
Focus on leisure and entertainment
Having fun and taking part in leisure activities are generally prioritized over pursuing rapid financial gains in Tier 1 countries. The concept of amusement and leisure should be reflected in your advertising design. Draw attention to the fact that playing casino games is a fun way for people to relax.
Targeting different player profiles
Regardless of the aforementioned, your audience can be divided into 2 primary groups:
Portrait of an average player
Your target audience in Tier 1 countries may typically fit the following profile:
Limitations to keep in mind
Avoid making unrealistic promises of quick earnings or easy money in your ads. Such claims may attract an audience that is not financially stable or qualified for online gambling.
Refrain from specifying minimum deposits or using overly motivational phrases, as they can attract the wrong audience and lead to unprofitable traffic that won’t be approved.
Utilize spy services like Adplexity to research and analyze the creatives used by other webmasters. This can provide valuable insights into effective strategies and trends in the online casino advertising landscape.
In 2024, several notable trends are shaping the online casino market in Tier 1 countries, with North America leading the way as the fastest-growing market, according to research by Mordor Intelligence. Let’s delve into these trends:
Regulatory developments in the United States
The current legislative framework for online betting in the United States is evolving. While initially limited to bookmakers licensed in Nevada, Pennsylvania, and New Jersey, more states are moving to regulate online gambling. Pennsylvania, in particular, has emerged as a significant player in the online gambling industry.
New Jersey continues to be a frontrunner, boasting a wide range of online casinos, sportsbooks, and sports betting apps. The state’s Division of Gaming Enforcement oversees and governs these offerings, ensuring a secure and fair gaming environment. It remains the largest market for regulated online gambling in the United States.
Canadian regulatory landscape
Canada remains an unregulated country in terms of online gambling. However, there is ongoing discussion and debate regarding potential regulatory changes. The prospect of regulation could significantly impact the Canadian online gambling market in the coming years.
Technology is playing a pivotal role in enhancing the online gaming experience. Augmented Reality (AR) and Virtual Reality (VR) are increasingly integrated into online casinos, offering players immersive and interactive experiences that drive engagement.
Rise of online sports betting
Online betting is predominantly on the rise in the online sports category, particularly in events like the FIFA World Cup and the European championships. Many online sports betting companies are sponsoring different teams as part of their marketing strategy and acquiring or merging with several companies for strategic expansions.
Major athletic events, such as football championships and horse racing contests, are ideal platforms for online gambling businesses to advertise and attract sports bettors. Operators of online casinos also sponsor films, television programs, or streaming content to promote their brands and attract viewers.
These factors once again emphasize the huge potential of the online casino and betting industry in Tier 1 countries, which will only gain more and more weight in the global market as the years go by.
Now comes the best part, take a look at the Gambling offers we prepared for launching ad campaigns in Tier 1 countries!
Now that you have gained insights on how to promote Gambling in Tier 1 GEOs, it’s evident that success in this lucrative market hinges on a deep understanding of its unique dynamics and the preferences of its diverse audience.
Ready to thrive in the Tier 1 iGaming market? Join Yellana, the fastest-growing Gambling CPA network, and let’s succeed together!