Finding an iGaming offer: vital things to consider

What is this article about?

  1. 5 main stumbling blocks of an ideal iGaming offer
  2. Unveiling the peculiarities of iGaming offers: step-by-step
  3. Best iGaming offers from Yellana
  4. Conclusion

When it comes to iGaming, there are plenty of offers to choose from.

But how can you tell if the offer you want to promote is legit and worthwhile?

In this article we’ll teach you how to choose the best iGaming offer in 2024 so that you don’t receive unsatisfactory outcomes!

5 main stumbling blocks of an ideal iGaming offer

Choosing the best iGaming offer entails attracting the ideal client. 

The target audience is a little different with iGaming, which is split into Gambling and Betting niches. For instance, betting sites and resources have a rather good retention rate whereas Gambling niche always needs to keep customers interested.

But despite the aforementioned, there are universal standards that must be taken into account.

To avoid any potential issues when finding an iGaming offer, you must take into account five critical things right away:

5 main criteria
1. The reputation of a CPA network or affiliate program
2. Casino license
3. Minimal deposit
4. Platform’s user-friendliness
5. Payment options for players in different GEOs

Let’s examine how it impacts the quality of an iGaming offer deeper.

Reputation of the advertiser

The advertiser brand you select should be well-known to you or to a sizable portion of the public. In this scenario, most obvious issues will go away on their own.

But what should you do if you are unfamiliar with the CPA network or affiliate program you want to work with? The best places to look for information are on Google, online reviews, affiliate marketing forums and Telegram groups.

For example, Yellana is a RichAds Network project. RichAds operates since 2017 and is widely popular, so the affiliates can be confident that Yellana is a trustworthy CPA network that provides legit offers.

Working directly with an advertiser is an additional feasible option, although this benefit is limited to seasoned webmasters. Generally, when it comes to beginners, offers are accessible only through affiliate programs.

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Casino license

Players are obviously more likely to select legitimate online casinos for their own protection. 

A legal gambling establishment will enable you to save on advertising, thus working with licensed casinos is advantageous for webmasters as well. The Curaçao license will probably be the one you see the most of.

Minimal deposit

You need to find out what the minimal deposit is. In this manner, you may determine whether the deposit made at the online casino of your choice is reasonable. 

To accomplish this, ask the manager from what sum players may put a deposit. You probably don’t need to work with an offer if it turns out that the deposit amount is significant and your payouts depend on it.

Platform’s user-friendliness

Pay close attention to the user interface and consider the online casino from the perspective of a player. Every little thing counts, including how easy it is to register and whether depositing is too difficult.

It is more likely that a person won’t even bother to play after the initial attempt to learn how to use the website fails, therefore your efforts will be worthless.

Payment options for different GEOs

A player is more likely to make a deposit if there are more payment options.

It is important to note that various GEOs have unique payment quirks. Because of this, in order to maintain user-friendliness, the casino needs to have unique solutions for every GEO.

Unveiling the peculiarities of iGaming offers: step-by-step

Now you know the basis, so let’s move on to more details.

What needs to be done as well in order to find an iGaming offer that suits your needs? 

Follow the steps below!

1. Analyze reliable statistics in advance

It is preferable to favor an offer with a greater conversion rate. Sometimes it’s even better to choose an iGaming offer with a lower payout, as the ROI may end up being higher than another offer with a lower CR.

There are 2 most critical indicators that you need to consider at first:

  • Conversion rate to deposit – CR2Dep
  • Conversion rate to registration – CR2Reg

Having said that, don’t concentrate on big payments because they aren’t that important. One important thing to keep in mind is the ROI; the higher the better.

Therefore, don’t be afraid to ask a manager for the most recent statistics for the traffic source you’ve selected.

2. Examine offer details

Here, you should pay attention to the following things:

  • Withdrawal peculiarities
    You could occasionally run into offers that allow you to withdraw funds using only a particular method, like crypto.
  • Restrictions
    Every offer has specific limitations regarding traffic quality. Whether it’s a certain traffic source, inactive accounts, or anything else, an advertiser always makes clear what is prohibited when promoting his offer.
  • Hold period
    In reputable affiliate networks, the typical hold on gambling traffic can vary from one to three weeks. There are offers where this duration is even longer – up to 30 days.

    The opposite is also true, it works for those who have a lengthy history of productive collaboration with affiliate networks and who exhibit respectable results. Most frequently, competent webmasters will shorten the hold’s time and choose specific terms.

Yellana provides seasoned webmasters with personal terms so they can profit even more from their high quality traffic volumes!

3. Evaluate available payment models

As you may already be aware, the following payment models are the most popular in the iGaming industry: CPA, CPI, CPL, RevShare (Revenue Share), and Hybrid. Of which, CPA and RevShare are the only two that are particularly well-liked.

Yellana provides affiliates with all popular payment models, including CPA, CPL and RevShare

Let’s talk a bit about these options and what distinguishing qualities do they each have.


This model is perfect for affiliates who are just starting off because it enables you to operate with the smallest player deposit amount conceivable. Small payments shouldn’t scare you off because there’s a far bigger chance that they’ll increase conversion than you might think.

With the CPA model, you are able to get paid for carrying out the activity of making a deposit of a specified amount and then refilling it. The ability to rapidly reinvest the received payment into your advertising strategy is its key benefit. 

Nevertheless, the possibility of traffic rejection owing to poor quality must be kept in mind.

If you see that a certain advertiser is paying out more than normal, what should you do?

Among the traps is this one. Pay closer attention! 

Most frequently, extra requirements on the side of the player are concealed under this offer, such as the necessity for him to spend a particular amount or, for example, make multiple deposits. There may be endless options, so when finding casino offers, it’s crucial to thoroughly read all the terms and conditions.


With this option, there is no deposit required in order to pay the affiliate for player registration. The online casino predicts and anticipates that a particular percentage (for example 10%) of registered players will need to make a deposit. 

This strategy necessitates running exceptionally high quality traffic, because the casino loses a lot of money if your traffic doesn’t bring conversions.

Revenue Share

Compared to CPA, everything is a little bit more uncertain and difficult here. Key selling point of RevShare model’s is that you receive a percentage of the casino’s revenues.

Although it sounds alluring, you’ll encounter several quirks:

  • You won’t receive any compensation if the player wins;
  • It will take several weeks until this strategy pays out for the first time;
  • There is little chance of predicting how big the ROI will be. The actual results can change significantly from what you were initially promised.

Why, then, should RevShare be your choice when finding an iGaming offer? 

Passive income, which you can continue to earn even after you cease working with the offer, is the main benefit in this situation.

Also, be wary of grand promises! You are likely to be taken advantage of if you are unexpectedly guaranteed a fantastic 70% payment for life. In the gambling industry, RevShare typically ranges between 30 and 45 percent, with a three-year maximum.


Hybrid model of payment is a good alternative to Revenue Share and is popular in Tier 1 GEOs. 

Using this model, you have the opportunity to get some payments from the registration and invest them in the campaign before you start receiving first RevShare payouts.

Remember that if you want to expand the amount of traffic, you will need to make more investments.

4. Discover acceptable traffic sources

The next thing where attention needs to be paid is looking at available traffic sources. It is uncommon for iGaming offers to let traffic from any source, thus you need to pick it correctly. 

In general, the primary traffic sources for modern Gambling offers are Facebook, SEO, ASO, UAC and Context.

If you decide to work with Yellana, our support team will help you pick the ideal traffic source!

Now, let’s move on to GEOs!

5. Choose the right GEO

The choice of country depends on where online casinos are most popular. 

It also depends on your skill set, so if you are experienced enough, you can try out Tier 1 GEOs, like the US, the UK, France, Germany etc.

Don’t be discouraged, though, if you are just getting started or your budget is not too high. Promoting online casino ads to Tier 2 and Tier 3 GEOs like Brazil, India, Thailand etc. is a great strategy that also generates respectable earnings.

The world of affiliate marketing does not stand still, so you should always monitor this question to always be up to date and snatch a tidbit of traffic. You can read our most current article on the best GEOs for gambling niche to learn more details!👇

6. Examine KPIs

KPI covers the traffic demands of the advertiser. The more stringent the restrictions, the more money you will earn from this source. 

The main KPI you might encounter is a player’s minimum deposit amount.

However, there are numerous risks involved, for instance:

  • If you fall short of the requirements by even 1%, your traffic won’t be accepted;
  • The baseline also has an impact: payment will be sent to a webmaster once the online casino has received the minimum amount required from each player.

Now you know how to choose the best iGaming offer, and we’ve picked the best ones for you to see below!

Best iGaming offers from Yellana

Ready to see how the best iGaming offers look like?

We are here to help you make good profits, so check this out!

  1. 5Gringos AT FB
    GEO: AT
    Paid event: deposit
    CPA: 160 USD
  1. Ardente IT
    GEO: IT
    Paid event: deposit, min dep €20
    CPA: 180 USD
  1. Limewin PPC FR
    GEO: FR
    Paid event: deposit, min dep €20
    CPA: 184 USD
  1. Fresh Casino PPC BR
    GEO: BR
    Paid event: deposit, min dep 20 BRL
    CPA: 36 USD
  1. Lucky Dreams FB AT
    GEO: AT
    Paid event: deposit, min dep €20
    CPA: 152 USD


So, we’ve covered everything that you need to know to choose the best iGaming offer in 2024. 

Good news is, we at Yellana pick the best offers available to ensure our webmasters make great profits.

There are many Gambling offers available at Yellana, so if the ones listed above don’t work for you for whatever reason, get in touch with your personal manager, and they’ll choose the one that does!

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.