Best GEOs for Gambling offers

What is this article about?

  1. Is Gambling niche worth trying in 2024? 
  2. Gambling regulations: top GEOs stats
  3. Top performing GEOs to run Gambling ads
  4. GEO-targeted creatives for Gambling ads
  5. Online Gambling trends in 2024
  6. Best gambling offers in Yellana: multiple GEOs edition
  7. Conclusion

Gambling is unquestionably a vertical that will always be profitable for webmasters who choose to work with it.

But what are the top GEOs for gambling that will be ideal for running advertising campaigns in 2024?

You won’t have to undertake any independent investigation because we already know where gambling ads work best!

Is Gambling niche worth trying in 2024? 

We will highlight three key factors influencing the iGaming industry in order to answer this question.

First of all, it’s worth mentioning that the commercial casino industry has expanded significantly in recent years. By 2024, the Online Gambling market worldwide is projected to reach a revenue of 107.3 billion US dollars.

Secondly, In terms of recent years, the brick-and-mortar casino sector has seen considerable difficulties as a result of the growth of online casinos and the coronavirus (COVID-19) epidemic, which forced numerous casinos to lock their doors to the general public. Online gambling is becoming more popular as a result, creating new opportunities for webmasters.

Thirdly, due to use of cutting-edge technology like virtual reality and machine learning, the online gambling sector has become a multibillion dollar industry that is highly innovative and operates around the clock. Each advancement reinforces the strength of the sector. Among many other benefits, this gave clients access to new payment options.

Broadly speaking, this gives affiliates a ton more opportunities to boost their revenue on gambling ads!

Gambling regulations: top GEOs stats

The legality regarding this question is complicated by the laws governing online casinos. While we can’t cover every country’s unique characteristics in this area, we can give a few examples of how the gambling industry is regulated in top GEOs.

Tier 1 GEOs

As an illustration, let’s compare the legal systems in two popular Tier 1 GEOs: the US and the UK.


Due to the absence of a federal statute outlawing gambling nationwide, it is not prohibited in the US. But everything is dependent on a specific state. For example, all kinds of gambling are prohibited in Utah and Hawaii, although other states don’t follow suit.

Regarding online gambling, it is illegal to run an iGaming website anywhere in the United States according to the Unlawful Internet gaming Enforcement Act of 2006. Nonetheless, placing wagers on gambling websites is still permitted. As a result, there are multiple sites abroad.

Interesting fact: In 2022, the US broke all previous revenue records for the gambling industry with more than $54.9 billion.

Commercial gross gaming revenue (GGR) of the gambling industry in the United States from 2020 to 2022 (in billion U.S. dollars)


Meanwhile, since the regulations were updated in 2005, gambling has been allowed in England since 1960. 

These regulations govern online sportsbooks, casinos, and poker rooms, allowing nearly all types of gambling for those who are at least 18 years old and some forms (like lotteries) for those who are at least 16 years old.

Gross gambling yield (GGY) of the gambling industry in Great Britain from April 2010 to March 2022 (in million GBP)

Tier 2 and Tier 3 GEOs

The issue of regulation is incredibly hazy in relation to these GEOs. Here are a few illustrations.

Consider the scenario where you want to evaluate Egypt as a GEO for placing gambling ads. It’s obvious that because it is a Muslim nation, gambling is not seen as a lawful activity there. However, the legal system in this country is convoluted, so there is a lack of any regulations for online casinos.

Furthermore, there are GEOs where online gambling is completely unregulated. This affects most of India, as well as Thailand and Vietnam, which also face comparable circumstances.

Important note: The regulations governing sports betting are different from those governing online gambling, so keep that in mind. Sometimes, one is permitted while the other is strictly prohibited!

Top performing GEOs to run Gambling ads

Time to talk about top GEOs for gambling with high profit margins!

In accordance with your skill set, you can experiment with Tier 1 GEOs that offer tremendous ROI. 

However, if you are just getting started, don’t be disheartened because promoting gambling ads to Tier 2 and Tier 3 GEOs also produce healthy revenues.

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Tier 1 GEOs

Tier 1 GEOs are still a consistent source of profit for webmasters. Although customers have high expectations for both the creatives and the offer itself, the greatest payouts are offered here. Which suggests that if you figure out the right gambling ads strategy, you can make some really good money.

Due to the fact that these GEOs have expensive traffic, newbies shouldn’t bet on them. But for seasoned affiliate marketers, this is a great opportunity to cash in.

Here are best Tier 1 GEOs to run gambling ads:

  • Australia;
  • The US;
  • Canada;
  • New Zealand;
  • Italy;
  • France;
  • Spain;
  • Germany;
  • The UK.

Tier 2 and Tier 3 GEOs

These GEOs are great for beginners. The cost of traffic here is cheap, especially if we talk about Asian countries where the locals like gambling. 

However, if you decide to work with Asia, you need to take into account language and mentality aspects in your creatives.

These are the best Tier 2 and Tier 3 GEOs for gambling that you definitely need to test:

  • Indonesia;
  • Turkey;
  • Vietnam;
  • Bangladesh;
  • India;
  • Malaysia;
  • Brazil;
  • Egypt;
  • South Africa;
  • Thailand.

GEO-targeted creatives for Gambling ads

While there are general guidelines that apply to many GEOs, there are also important mindset differences that will affect your creatives.

  • For instance, Tier 1 audiences are passionate about new and exciting things, therefore capturing this sentiment in your creatives will have a big impact.
  • The representatives of the other nations (India, for example) may not be looking for entertainment, but rather wish to get rich as a reward for their hard work.
  • Trust difficulties are one of the biggest dangers in this sector, regardless of the GEO you choose to work with. Therefore, don’t provide false information in your messages that will harm both your reputation and opportunities to considerably profit.
  • Remember to design campaigns from the perspective of the user as a general rule. Be welcoming and logical from the start, and your elements ought to be cohesive in terms of style.
  • Working with a well-known influencer to build reputation and increase brand recognition is a solid strategy as well.

Online Gambling trends in 2024

Now when we’ve discussed the top performing GEOs, it is important to note some of the trends that arise within online casinos.

  • Mobile gaming
    More people than ever before own mobile devices that can connect to the Internet, and the thought of carrying about a ton of different games is both alluring and addictive.
    Nearly half of internet gamblers admit to using their smartphones, making mobile devices the most popular ones. However, there is an age gap, with only 14% of those 65 and older using smartphones for gambling compared to 75% of those between the ages of 18 and 34.

In 2022, smartphone revenues reached 418 billion US dollars worldwide.

  • Blockchain
    Blockchain has eliminated the need for different resources for managing teams, prize pools, and event sites by enabling the ability to track and verify who has received the prizes for their matches or competition wins.
    Furthermore, blockchain facilitates secure transactions between users and may automatically track data from any network in which it is utilized.
  • Availability
    You can play anywhere at any time, this is one of the main reasons why online casinos became so popular. As was already indicated, once we were compelled to remain within the confines of our own four walls during COVID-19, it was only a matter of time until we realized the advantages of at-home entertainment.

Best gambling offers in Yellana: multiple GEOs edition

Ready to boost your revenues with Yellana? Here are some lucrative offers you’d definitely want to try out!

  1. 5Gringos AT FB
    GEO: AT
    Paid event: deposit
    CPA: 160 USD
  1. Lucky Dreams FB AT
    GEO: AT
    Paid event: deposit, min dep €20
    CPA: 152 USD
  1. Ardente IT
    GEO: IT
    Paid event: deposit, min dep €20
    CPA: 180 USD
  1. Fresh Casino PPC BR
    GEO: BR
    Paid event: deposit, min dep 20 BRL
    CPA: 36 USD
  1. Limewin PPC FR
    GEO: FR
    Paid event: deposit, min dep €20
    CPA: 184 USD
  1. Parimatch BR PPC
    GEO: BR
    Paid event: deposit, min dep 1 BRL
    CPA: 25.6 USD
  1. 22 bet BR PPC
    GEO: BR
    Paid event: deposit
    CPA: 35 USD


iGaming is a highly competitive industry that moves quickly and has large, alluring budgets. With such a tremendous amount of opportunity spread out before them, it would be difficult for a skilled marketer to be unaffected by the buzz.

Therefore, if you’re thinking about running Gambling ads in 2024, just consider those enormous figures and keep in mind that they are increasing.

With Yellana, you can make huge profits thanks to our amazing gambling offers. Go see for yourself!

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.