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Gambling is unquestionably a vertical that will always be profitable for webmasters who choose to work with it.
But what are the top GEOs for gambling that will be ideal for running advertising campaigns?
You won’t have to undertake any independent investigation because we already know where gambling ads work best!
We will highlight three key factors influencing the iGaming industry in order to answer this question.
First of all, it’s worth mentioning that the commercial casino industry has expanded significantly in recent years. In 2023, revenue in the Online Gambling market is projected to reach 95 billion US dollars.
Secondly, In terms of recent years, the brick-and-mortar casino sector has seen considerable difficulties as a result of the growth of online casinos and the coronavirus (COVID-19) epidemic, which forced numerous casinos to lock their doors to the general public. Online gambling is becoming more popular as a result, creating new opportunities for webmasters.
Thirdly, due to use of cutting-edge technology like virtual reality and machine learning, the online gambling sector has become a multibillion dollar industry that is highly innovative and operates around the clock. Every improvement contributes to the industry’s strength. Clients received access to more payment solutions as a result, among many other advantages.
Broadly speaking, this gives affiliates a ton more opportunities to boost their revenue on gambling ads!
The legality regarding this question is complicated by the laws governing online casinos. While we can’t cover every country’s unique characteristics in this area, we can give a few examples of how the gambling industry is regulated in top GEOs.
As an illustration, let’s compare the legal systems in two popular Tier 1 GEOs: the US and the UK.
Due to the absence of a federal statute outlawing gambling nationwide, it is not prohibited in the US. But everything is dependent on a specific state. For example, all kinds of gambling are prohibited in Utah and Hawaii, although other states don’t follow suit.
As for online gambling, The Unlawful Internet Gambling Enforcement Act of 2006 prohibits operating an iGaming website anywhere in the US. However, it still remains lawful for people to make bets on gambling websites. Consequently, there are numerous overseas sites.
Interesting fact: In 2022, the US broke all previous revenue records for the gambling industry with more than $54.9 billion.
Meanwhile, since the regulations were updated in 2005, gambling has been allowed in England since 1960.
These regulations govern online sportsbooks, casinos, and poker rooms, allowing nearly all types of gambling for those who are at least 18 years old and some forms (like lotteries) for those who are at least 16 years old.
The issue of regulation is incredibly hazy in relation to these GEOs. Here are a few illustrations.
Consider the scenario where you want to evaluate Egypt as a GEO for placing gambling ads. It’s obvious that because it is a Muslim nation, gambling is not seen as a lawful activity there. However, the legal system in this country is convoluted, so there is a lack of any regulations for online casinos.
Moreover, there are GEOs where there is no regulation of online gambling at all. Most Indian states are affected by this, as well as Thailand and Vietnam that also experience similar conditions.
Important note: The regulations governing sports betting are different from those governing internet gambling, so keep that in mind. Sometimes, one is permitted while the other is strictly prohibited!
Time to talk about top GEOs for gambling with high profit margins!
In accordance with your skill set, you can experiment with Tier 1 GEOs that offer tremendous ROI.
However, if you are just getting started, don’t be disheartened because promoting gambling ads to Tier 2 and Tier 3 GEOs also produce healthy revenues.
Webmasters continue to profit regularly from Tier 1 GEOs. The largest payouts are available here, however users have high expectations for the creatives and the offer itself. Which implies that you can make some substantial money if you find the appropriate gambling ads strategy.
Due to the fact that these GEOs have expensive traffic, newbies shouldn’t bet on them. But for seasoned affiliate marketers, this is a great opportunity to cash in.
Here are best Tier 1 GEOs to run gambling ads:
These GEOs are great for beginners. The cost of traffic here is cheap, especially if we talk about Asian countries where the locals like gambling.
However, if you decide to work with Asia, you need to take into account language and mentality aspects in your creatives.
These are the best Tier 2 and Tier 3 GEOs for gambling that you definitely need to test:
While there are general guidelines that apply to many GEOs, there are also important mindset differences that will affect your creatives.
Now when we’ve discussed the top performing GEOs, it is important to note some of the trends that arise within online casinos.
In 2022, smartphone revenues reached 418 billion US dollars worldwide.
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iGaming is a highly competitive industry that moves quickly and has large, alluring budgets. With such a tremendous amount of opportunity spread out before them, it would be difficult for a skilled marketer to be unaffected by the buzz.
Therefore, if you’re thinking about running Gambling ads, just consider those enormous figures and keep in mind that they are increasing.
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