How to launch Gambling advertising campaign in Brazil

When being an affiliate marketer, knowing everything there is to know about the GEO you choose to work with is essential. It is no secret that Brazil is a popular choice for webmasters looking to run traffic within the iGaming niche, but why is that?

In this article, we’ll provide valuable insights into affiliate marketing in Brazil in 2024 and the key factors that make it an attractive destination for launching Gambling ad campaigns!

Have you ever tapped into advertising in Brazil? What can you say about this GEO? Share with us and other webmasters in Yellana or ask a question to our support team in our Telegram chat – we know how to make profits!

Gambling in Brazil – is it worth it?

First off, there are currently strong future estimates for Brazilian digital marketing. A combination of social, economic, and demographic factors have shaped the contemporary landscape:

• Latin America’s largest population: Brazil boasts the largest population in Latin America, offering a vast audience for your campaigns;
• Sports-centric culture: Brazilian culture is closely linked to sports, especially football. This passion for sports opens up opportunities for sports betting promotions;
• Leisure and Gambling: Brazilians enjoy leisure activities and gambling, making them receptive to iGaming offers;
• Economic growth: with the highest economic growth in Latin America, Brazil presents a thriving market for affiliate marketers.

According to TGM Research and Statista, the revenue in the Online Gambling market in Brazil is projected to reach US$1.97bn in 2024. A number that surely suggests a nation with a robust culture of casino gaming.

Brazil’s iGaming legislation in 2024

In terms of regulations, Brazil offers a lot of advantages for the growth of the iGaming niche. 

The iGaming market in Brazil is now fully regulated. The head of state signed Bill 3,626/2023 into law on December 30, 2023 so it is expected to have an avalanche of foreign direct investment into Brazil.

As for online sports betting, it became permissible in 2018 by virtue of National Law No. 13,155. The Brazilian Ministry of Economy is in charge of regulating sports betting in Brazil.

Gambling in Brazil: assessing market potential 

Brazil’s market potential for promoting gambling and betting offers is undeniably significant. But with Gambling regulation pending, what are the actual promises of Brazil as an iGaming market?

According to TGM Research and Statista, with a total population of 250 million, Brazil presents a vast consumer base that is ripe for exploration. The most populated states in Brazil, including São Paulo, Minas Gerais, and Rio de Janeiro, offer a concentrated target audience for Gambling and Betting operators.

One of the key factors contributing to Brazil’s potential as an iGaming market is the high percentage of the population residing in metropolitan areas. A staggering 87%.

Furthermore, the widespread use of the internet among Brazilians is another crucial aspect to consider. Currently 81%.

Smartphone usage in Brazil is also incredibly prevalent, with an estimated 96 out of every 100 individuals owning a smartphone. This high mobile devices adoption rate further enhances the accessibility and convenience of online Gambling and Betting platforms. 

Exploring online casino player behavior in Brazil

According to the KTO casino online survey, it is predicted that by 2027 there will be an impressive increase of approximately 2.25 million users participating in online casino games. To support this prediction, it’s estimated that 48% of Brazilian users currently play casino games 1 to 3 times per week.

Regional concentration

A study conducted by the online casino platform KTO revealed that the majority of players reside in six of Brazil’s states:

• São Paulo (33.9%);
• Rio Grande do Sul (24.54%);
• Minas Gerais (14.54%);
• Paraná (9.06%);
• Santa Catarina (6.58%);
• Rio de Janeiro (2.34%);
• Other regions (9.04%). 

This data indicates the highest concentration of users in the southern states of Brazil, which also happen to be the most economically developed and metropolitan areas. Notably, users in Rio Grande do Sul have longer gaming sessions, averaging 9 minutes and 54 seconds, while São Paulo users have shorter sessions, averaging 1 minute and 56 seconds.

Player preferences

Understanding player preferences is crucial for Brazil affiliate marketing. According to Globo iGaming Survey, player preferences for online casino games in Brazil are as follows:

• 78% play online roulette;
• 66% play online blackjack;
• 64% play online table games;
• 63% play online slots;
• 61% play online video poker;
• 50% play live dealer games.

Sports betting dominance

While casino games are popular among players, it’s worth noting that the majority of users in Brazil also engage in casino games on sports betting sites. The sports betting market in Brazil significantly surpasses that of online casinos in terms of user numbers, with a strong favoritism for football betting in Brazil and across Latin America.

Betting frequency

The frequency at which Brazilian players bet is another compelling aspect of this market. According to the Globo iGaming Survey, 18% of respondents said they bet seven days a week, while 16% bet between four-to-six days a week. The majority, comprising 48%, bet between one and three times a week, while another 18% bet between one and three times a month.

Note that in Brazil, the percentage of women interested in Gambling and Betting often exceeds that of men.

Key сonclusions

Based on what’s been said above, we would like to highlight 3 key points:

1. Brazil’s iGaming market has the potential to become a powerhouse in the industry, given its large population and market size. This presents a significant opportunity for online casino companies to thrive.

2. The fact that many users in Brazil are already familiar with online Gambling is advantageous for online casinos. These users know how to navigate online platforms, understand the industry, and trust it. Thus, marketing in Brazil is made easier because they are a more approachable audience to draw in than people who are unfamiliar with virtual betting.

3. The synergy between online casinos and bookmakers is evident in Brazil. Numerous brands successfully merge both aspects, offering a comprehensive gaming experience that caters to a diverse range of players.

Payment methods in Brazil’s iGaming market

In the thriving landscape of Brazil’s Gambling and Betting market, payment methods play a pivotal role in the success of iGaming companies. 

Based on a survey conducted by Globo, it’s clear that the speed and trustworthiness of payments are critical factors for Brazilian players. When asked about betting or playing on a new site, 41% of respondents emphasized the importance of playing via a “known” brand, primarily due to trust. 

Interestingly, when it comes to choosing an online casino or sports betting site, the factor that resonates the most is “the speed of payment processing”.

Now, let’s delve into the most popular payment methods that are shaping the iGaming landscape in Brazil:

• Debit and Credit Cards
  Around 80% of Brazil’s population has a bank account, and approximately 70% of all monetary transactions are conducted through these accounts. Unsurprisingly, card payments are the preferred method for users in Brazil.
  
  Visa and Mastercard, both in their credit and debit card forms, are widely used by Brazilians for online transactions. Additionally, users frequently utilize the Maestro debit card, along with local credit cards such as Hipercard and Elo.

• PIX
  PIX stands out as Brazil’s most widely used payment method, mainly due to its cost-effectiveness and instantaneous transactions. Its acceptance rate on online platforms is expected to reach a staggering 92% during 2023.

• E-Wallets
  E-wallets have witnessed a surge in popularity among gamblers in Brazil, establishing themselves as the preferred payment method for online casinos and Gambling platforms.
  
  Among the most favored e-wallets are Pay4Fun and Evino, which offer convenience and security for financial transactions.

• Boleto
  It’s worth noting that approximately 17% of Brazil’s population does not possess a bank account. For these individuals, Boleto serves as a vital payment method. Boleto can be used for both online and offline transactions, with processing times typically ranging from 3 to 4 business days.

• Cryptocurrencies
  A significant development in the payment landscape occurred on June 15, 2023, when former president Lula Da Silva approved the legal use of cryptocurrencies in Brazil.
  
  Even prior to this approval, cryptocurrencies were in high demand among Brazilian users at online casinos and gambling establishments, thanks to their efficiency and security features.

Strategies for Gambling Brazil advertising: a webmaster’s guide

Now that we have an understanding of the characteristics of the Brazilian market and typical player behavior, we can discuss how to monetize from Gambling advertising in Brazil.

From a webmaster’s perspective, there are several effective ways to drive profits in this dynamic industry. Here, we explore top affiliate marketing strategies to help you succeed:

Build a targeted website or blog

Creating a dedicated website or blog focused on gambling and sports betting is a fundamental step. Your platform should provide valuable content, including game analyses, betting tips, and timely news updates.

Utilize social media marketing

In Brazil, social media platforms like Facebook, Instagram, YouTube, TikTok, and Snapchat boast massive user bases. These platforms are great for promoting gambling and sports betting. 

Develop a strong social media presence by consistently posting engaging content, running promotions or contests, and actively engaging with your audience. Consider leveraging influencer marketing to expand your reach and enhance brand visibility.

Explore additional sources of traffic

Beyond the traditional social media platforms, consider tapping into other popular communication channels in Brazil like WhatsApp, Facebook Messenger, Tinder, and Twitter to reach potential customers.

For webmasters focusing on news-related traffic, platforms like globo.com and uol.com.br are essential targets, as they are among the most popular resources in Portuguese-speaking regions.

Implement Search Engine Optimization (SEO) strategies

SEO is a cornerstone of driving organic traffic to your gambling-related website. Conduct thorough keyword research to identify relevant search terms. 

Build high-quality backlinks to establish authority in your niche and optimize technical aspects of your website in accordance with SEO best practices. Consider partnering with local SEO experts who possess an in-depth understanding of the Brazilian market and search trends.

Engage in Email marketing

Building an email list is a valuable asset that enables you to establish a direct line of communication with potential customers. Encourage visitors to subscribe to your newsletter by offering incentives such as exclusive betting tips, promotional offers, or free trials.

Regularly send personalized emails containing relevant content, promotions, and updates to keep your subscribers engaged and drive conversions.

Crafting effective creatives for Brazilian ad campaigns

Brazilians have developed patriotic sentiments, and leveraging national colors and heraldry can resonate well with the audience. However, to maximize profitability, it’s essential to tailor creatives for specific holidays, acknowledge financial stratification, and tap into the desire for gifts and free money. 

Let’s explore the key elements for crafting successful ad creatives in the Brazilian market:

• Patriotic themes
  Brazilians take pride in their country, so incorporating national symbols, colors, and heraldry can establish an emotional connection with the audience. Using green and yellow, the national colors, can evoke a sense of patriotism.

• Holiday-themed creatives
  Special creatives for holidays like the Brazilian Carnival, Catholic Easter, music festival Rock in Rio, and All Saints and Witches Day (local Halloween) can captivate attention. Customize your visuals and messaging to align with the spirit of these celebrations.

• Personalization and local references
  To enhance credibility and engagement, incorporate personal references based on the audience’s location, interests, or personal communication. This demonstrates a genuine understanding of your audience’s preferences.

• Gifts, discounts, and promotions
  Brazilians, even in the middle class, respond positively to gifts, discounts, and promotions. Mentioning these in your creatives can significantly increase the likelihood of conversion.

• Desire for free money
  The allure of earning or receiving free money is a powerful motivator. Consider including elements like free spins, deposit bonuses, exclusive discounts, promo codes, or personal stories of financial success in your creatives.
  
  Visual representations of large sums of money in Brazilian reals or dollars can capture attention and reinforce the desire for financial gain.

• Targeting strategies
  Recognize the differences in gambling preferences among different socioeconomic groups.
  
  For the middle class, emphasize recreation, positive emotions, excitement, and the fulfillment of emotional needs. Card games like poker, which are popular and legal in Brazil, can be featured in creatives targeting this audience.
  
  For those seeking winnings, especially in lower-income demographics, focus on strategies for winning and showcase demonstrations of substantial winnings.

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Conclusion

In the world of iGaming, affiliate marketing in Brazil in 2024 is poised for explosive growth now when it fully embraced regulation. About 130 businesses are already interested in submitting license applications.

Several factors contribute to Brazilian business allure:

If you’re eager to seize the immense opportunities presented by iGaming advertising in Brazil, now is the time to take action. Register with Yellana CPA Networks, your gateway to the most lucrative Gambling offers tailored for Brazil! 

Daniil Kolesnikov

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.