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When being an affiliate marketer, knowing everything there is to know about the GEO you choose to work with is essential. It is no secret that Brazil is a popular choice for webmasters looking to run traffic within the iGaming niche, but why is that?
In this article, we’ll provide valuable insights into affiliate marketing in Brazil in 2024 and the key factors that make it an attractive destination for launching Gambling ad campaigns!
Have you ever tapped into advertising in Brazil? What can you say about this GEO? Share with us and other webmasters in Yellana or ask a question to our support team in our Telegram chat – we know how to make profits!
First off, there are currently strong future estimates for Brazilian digital marketing. A combination of social, economic, and demographic factors have shaped the contemporary landscape:
According to TGM Research and Statista, the revenue in the Online Gambling market in Brazil is projected to reach US$1.97bn in 2024. A number that surely suggests a nation with a robust culture of casino gaming.
In terms of regulations, Brazil offers a lot of advantages for the growth of the iGaming niche.
The iGaming market in Brazil is now fully regulated. The head of state signed Bill 3,626/2023 into law on December 30, 2023 so it is expected to have an avalanche of foreign direct investment into Brazil.
As for online sports betting, it became permissible in 2018 by virtue of National Law No. 13,155. The Brazilian Ministry of Economy is in charge of regulating sports betting in Brazil.
Brazil’s market potential for promoting gambling and betting offers is undeniably significant. But with Gambling regulation pending, what are the actual promises of Brazil as an iGaming market?
According to TGM Research and Statista, with a total population of 250 million, Brazil presents a vast consumer base that is ripe for exploration. The most populated states in Brazil, including São Paulo, Minas Gerais, and Rio de Janeiro, offer a concentrated target audience for Gambling and Betting operators.
One of the key factors contributing to Brazil’s potential as an iGaming market is the high percentage of the population residing in metropolitan areas. A staggering 87%.
Furthermore, the widespread use of the internet among Brazilians is another crucial aspect to consider. Currently 81%.
Smartphone usage in Brazil is also incredibly prevalent, with an estimated 96 out of every 100 individuals owning a smartphone. This high mobile devices adoption rate further enhances the accessibility and convenience of online Gambling and Betting platforms.
According to the KTO casino online survey, it is predicted that by 2027 there will be an impressive increase of approximately 2.25 million users participating in online casino games. To support this prediction, it’s estimated that 48% of Brazilian users currently play casino games 1 to 3 times per week.
A study conducted by the online casino platform KTO revealed that the majority of players reside in six of Brazil’s states:
This data indicates the highest concentration of users in the southern states of Brazil, which also happen to be the most economically developed and metropolitan areas. Notably, users in Rio Grande do Sul have longer gaming sessions, averaging 9 minutes and 54 seconds, while São Paulo users have shorter sessions, averaging 1 minute and 56 seconds.
Understanding player preferences is crucial for Brazil affiliate marketing. According to Globo iGaming Survey, player preferences for online casino games in Brazil are as follows:
Sports betting dominance
The frequency at which Brazilian players bet is another compelling aspect of this market. According to the Globo iGaming Survey, 18% of respondents said they bet seven days a week, while 16% bet between four-to-six days a week. The majority, comprising 48%, bet between one and three times a week, while another 18% bet between one and three times a month.
Note that in Brazil, the percentage of women interested in Gambling and Betting often exceeds that of men.
Based on what’s been said above, we would like to highlight 3 key points:
In the thriving landscape of Brazil’s Gambling and Betting market, payment methods play a pivotal role in the success of iGaming companies.
Based on a survey conducted by Globo, it’s clear that the speed and trustworthiness of payments are critical factors for Brazilian players. When asked about betting or playing on a new site, 41% of respondents emphasized the importance of playing via a “known” brand, primarily due to trust.
Interestingly, when it comes to choosing an online casino or sports betting site, the factor that resonates the most is “the speed of payment processing”.
Now, let’s delve into the most popular payment methods that are shaping the iGaming landscape in Brazil:
Now that we have an understanding of the characteristics of the Brazilian market and typical player behavior, we can discuss how to monetize from Gambling advertising in Brazil.
From a webmaster’s perspective, there are several effective ways to drive profits in this dynamic industry. Here, we explore top affiliate marketing strategies to help you succeed:
Build a targeted website or blog
Creating a dedicated website or blog focused on gambling and sports betting is a fundamental step. Your platform should provide valuable content, including game analyses, betting tips, and timely news updates.
Utilize social media marketing
In Brazil, social media platforms like Facebook, Instagram, YouTube, TikTok, and Snapchat boast massive user bases. These platforms are great for promoting gambling and sports betting.
Develop a strong social media presence by consistently posting engaging content, running promotions or contests, and actively engaging with your audience. Consider leveraging influencer marketing to expand your reach and enhance brand visibility.
Explore additional sources of traffic
Beyond the traditional social media platforms, consider tapping into other popular communication channels in Brazil like WhatsApp, Facebook Messenger, Tinder, and Twitter to reach potential customers.
Implement Search Engine Optimization (SEO) strategies
SEO is a cornerstone of driving organic traffic to your gambling-related website. Conduct thorough keyword research to identify relevant search terms.
Build high-quality backlinks to establish authority in your niche and optimize technical aspects of your website in accordance with SEO best practices. Consider partnering with local SEO experts who possess an in-depth understanding of the Brazilian market and search trends.
Engage in Email marketing
Building an email list is a valuable asset that enables you to establish a direct line of communication with potential customers. Encourage visitors to subscribe to your newsletter by offering incentives such as exclusive betting tips, promotional offers, or free trials.
Regularly send personalized emails containing relevant content, promotions, and updates to keep your subscribers engaged and drive conversions.
Brazilians have developed patriotic sentiments, and leveraging national colors and heraldry can resonate well with the audience. However, to maximize profitability, it’s essential to tailor creatives for specific holidays, acknowledge financial stratification, and tap into the desire for gifts and free money.
Let’s explore the key elements for crafting successful ad creatives in the Brazilian market:
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In the world of iGaming, affiliate marketing in Brazil in 2024 is poised for explosive growth now when it fully embraced regulation. About 130 businesses are already interested in submitting license applications.
Several factors contribute to Brazilian business allure:
If you’re eager to seize the immense opportunities presented by iGaming advertising in Brazil, now is the time to take action. Register with Yellana CPA Networks, your gateway to the most lucrative Gambling offers tailored for Brazil!