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Today, millions of people around the world use betting as a form of enjoyment and a means of revenue.
Betting, which is sometimes considered a sub-niche of Gambling, is unique and has a large market. Affiliates who choose to work with this vertical reap significant year-round benefits.
The key query, though, is: How do Betting offers differ from gambling offers, and what are the top GEOs for Betting ads? Let’s look at the situation of the Betting industry today and respond to this question!
If you are unfamiliar with the iGaming vertical, let’s set the record straight.
Betting, a type of gambling, is the practice of placing bets on the outcome of a sporting event. Contrary to gambling, sports betting is legal and officially licensed in the majority of GEOs, which is one of its main benefits.
The kind of events on which bets are placed might range from more conventional pursuits like horse or dog racing to sports like American football and soccer. In addition, cyber sports (or eSports) have risen in popularity, so betting on online competitions in a variety of video games is becoming increasingly common these days.
Gambling and betting both primarily appeal to the same target audience, although there are notable differences. For example, it is more difficult to draw in but simpler to keep a betting audience. This indicates that, rather than a website or anything else, an advertising campaign is the key challenge here.
In spite of this, betting is a time-sensitive industry, with earnings generated only when sporting events are taking place.
The bigger the event, the more money webmasters make!
The sports betting sector was severely impacted since the COVID-19 epidemic prevented the participation of many major sports leagues and tournaments.
Fortunately, the global market for online gambling and betting was expanding before the pandemic. The sector generated 61.5 billion US dollars in revenue by 2021.
In 2022, the global market for sports betting surpassed 242 billion US dollars. Approximately 200 thousand people were employed by roughly 25 thousand enterprises in this sector. By 2028, a growth of little over 86% was predicted, bringing the total to 114.4 billion.
Such a bounce back shows that the Betting niche is resilient to shocks, making it one of the most profitable sectors for affiliate marketers!
If we are talking about eSports, the overall picture is also promising. Even though it is still in its early stages of development, the eSports sector is expanding quickly.
By 2024, it is anticipated that there would be over 285 million regular viewers of eSports worldwide as well as about 291.6 million occasional viewers, assuming the current growth rate continues.
Given these astounding figures, it should come as no surprise that the betting vertical is extremely competitive and in demand among webmasters all over the world.
However, the distinction between working with sports betting and eSports betting must be understood. It will influence both the GEO you select and your ad campaign strategies.
Where to run sports betting offers? Unlike eSports, there is a considerably greater selection of GEOs, from Tier 1 to Tier 3, so working with traditional betting is appropriate for both experienced and inexperienced webmasters.
Depending on your abilities, you have two options when determining which GEOs for sports betting suit you best:
There is one crucial point that any webmaster must take into consideration, though: regardless of the GEO you choose, you must keep up with current events and know which sportsmen are in top physical condition (if we’re talking about boxing or UFC, for instance).
Knowing which major sports are most popular in certain nations will help you decide how to get the most out of your ad campaign.
As an illustration, let’s take a look at the top 5 sports and the locations where they are most popular.
Football is one of the most famous sports that is highly popular in the following GEOs:
Basketball is another dominating sport where the selection of GEOs is wide and promising:
Cricket is a bat-and-ball game played mostly in the following countries:
Scandinavian nations, where hockey is particularly well-liked, had a significant impact on the global betting market in 2022. The most well-liked GEOs for this kind of sport are listed below:
Tennis is a racket sport that is in demand in the following locations:
Now let’s examine how eSports betting GEOs differ from classical ones.
When compared to traditional betting, the main benefit of eSports is that both players and spectators may participate from anywhere in the world. Nevertheless, eSports are mostly popular in developed countries.
This leads us to the question: what are the top performing GEOs for eSports ad campaigns?
A game that is well-liked in a specific nation will determine the GEO of your choice. It’s also crucial to note that Asian countries demand localization for your creatives, but other countries we’ll list perform well with English-language advertising.
Here are the best GEOs for running eSports campaigns:
Basically, there are hundreds of eSports games, but these are the most well-liked:
Also, don’t forget about sports simulators like NBA, FIFA, NHL etc.
When considering the best GEOs for betting advertising, these are the important considerations that you need to keep in mind. Both the sports and eSports industries are profitable; everything else is up to personal preference.
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We’ve now covered everything you need to know on where to run Betting offers.
If you want to understand more about this sector, including trends, creatives, the best traffic sources, and payout models, we recommend reading our guide below.
And if you’re prepared to enter the world of Betting right away, sign up by clicking the button below and join our incredible team!