Best GEOs for Betting ads

Today, millions of people around the world use betting as a form of enjoyment and a means of revenue.

Betting, which is sometimes considered a sub-niche of Gambling, is unique and has a large market. Affiliates who choose to work with this vertical reap significant year-round benefits.

The key query, though, is: How do Betting offers differ from gambling offers, and what are the top GEOs for Betting ads in 2024? Let’s look at the situation of the Betting industry today and respond to this question!

How does Betting niche differ from Gambling?

If you are unfamiliar with the iGaming vertical, let’s set the record straight. 

Betting, a type of gambling, is the practice of placing bets on the outcome of a sporting event. Contrary to gambling, sports betting is legal and officially licensed in the majority of GEOs, which is one of its main benefits.

The kind of events on which bets are placed might range from more conventional pursuits like horse or dog racing to sports like American football and soccer. In addition, cyber sports (or eSports) have risen in popularity, so betting on online competitions in a variety of video games is becoming increasingly common these days.

Gambling and betting both primarily appeal to the same target audience, although there are notable differences. For example, it is more difficult to draw in but simpler to keep a betting audience. This indicates that, rather than a website or anything else, an advertising campaign is the key challenge here.

In spite of this, betting is a time-sensitive industry, with earnings generated only when sporting events are taking place. 

The bigger the event, the more money webmasters make!

Is Betting niche worth a shot in 2024? Key takeaways

The sports betting sector was severely impacted since the COVID-19 epidemic prevented the participation of many major sports leagues and tournaments. 

Fortunately, the global market for online gambling and betting was expanding before the pandemic. The sector generated 61.5 billion US dollars in revenue by 2021. 

In 2022, the global market for sports betting surpassed 242 billion US dollars. Approximately 200 thousand people were employed by roughly 25 thousand enterprises in this sector. By 2028, a growth of little over 86% was predicted, bringing the total to 114.4 billion.

Such a bounce back shows that the Betting niche is resilient to shocks, making it one of the most profitable sectors for affiliate marketers!

In terms of eSports, the general outlook is likewise encouraging. Despite being in its early phases of growth, the eSports industry is growing swiftly.

By 2024, it is anticipated that there would be over 285 million regular viewers of eSports worldwide as well as about 291.6 million occasional viewers, assuming the current growth rate continues.

Given these astounding figures, it should come as no surprise that the betting vertical is extremely competitive and in demand among webmasters all over the world.

However, the distinction between working with sports betting and eSports betting must be understood. It will influence both the GEO you select and your ad campaign strategies.

GEO peculiarities of sports betting

Where to run sports betting offers? Unlike eSports, there is a considerably greater selection of GEOs, from Tier 1 to Tier 3, so working with traditional betting is appropriate for both experienced and inexperienced webmasters.

Top performing GEOs for sports betting

Depending on your abilities, you have two options when determining which GEOs for sports betting suit you best:

1. Work with premium Tier 1 GEOs
2. Run cheaper traffic to Tier 2 and Tier 3 GEOs

There is one crucial point that any webmaster must take into consideration, though: regardless of the GEO you choose, you must keep up with current events and know which sportsmen are in top physical condition (if we’re talking about boxing or UFC, for instance).

You can choose how to maximize the effectiveness of your advertising strategy by knowing which main sports are most popular in particular countries.

As an illustration, let’s take a look at the top 5 sports and the locations where they are most popular.

Football⚽ 

Football is one of the most famous sports that is highly popular in the following GEOs: 

• The UK
• Germany
• France
• Italy
• Netherlands
• Spain
• Poland
• Russia
• Turkey
• Thailand
• Brazil
• Argentina
• Mexico

Basketball🏀

Basketball is another dominating sport where the selection of GEOs is wide and promising:

• The US
• Canada
• Germany
• France
• Italy
• Japan
• China
• Russia
• Turkey
• Philippines
• Brazil

Cricket🏏

Cricket is a bat-and-ball game played mostly in the following countries:

• The UK
• Australia
• New Zealand
• India
• Pakistan
• The West Indies
• South Africa
• Sri Lanka
• Zimbabwe
• Bangladesh

Hockey🏒

Scandinavian nations, where hockey is particularly well-liked, had a significant impact on the global betting market in 2022. The most well-liked GEOs for this kind of sport are listed below:

• Finland
• Sweden
• Norway
• The US
• Canada
• Russia
• Poland
• Denmark
• Germany

Tennis🎾

Tennis is a racket sport that is in demand in the following locations:

• The UK
• France
• Germany
• Italy
• Canada
• Netherlands
• Spain
• Australia
• China
• Russia
• India
• Indonesia
• Brazil
• Mexico
• Turkey

Now let’s examine how eSports betting GEOs differ from classical ones.

GEO peculiarities of eSports betting

The primary advantage of eSports over traditional betting is the global accessibility of participation for both players and viewers. Nevertheless, eSports are mostly popular in developed countries.

This leads us to the question: what are the top performing GEOs for eSports ad campaigns?

Top performing GEOs for eSports betting

A game that is well-liked in a specific nation will determine the GEO of your choice. It’s also crucial to note that Asian countries demand localization for your creatives, but other countries we’ll list perform well with English-language advertising.

Here are the best GEOs for running eSports campaigns:

• The US
• Canada
• The UK
• France
• Italy
• Germany
• Singapore
• South Korea
• China

Best eSports games

Basically, there are hundreds of eSports games, but these are the most well-liked:

• League of Legends
• Counter Strike: Global Offensive
• Dota 2
• StarCraft
• Fortnite
• PlayerUnknown’s Battlegrounds

Also, don’t forget about sports simulators like NBA, FIFA, NHL etc.

When considering the best GEOs for betting advertising, these are the important considerations that you need to keep in mind. Both the sports and eSports industries are profitable; everything else is up to personal preference.

Maximizing profits with Betting offers from Yellana

Ready to make money with the Yellana team? Check out the list of our exclusive offers that we have created just for you!

1. Bilbet IN FB
   GEO: IN
   Paid event: deposit
   CPA: 20 USD

2. Galerabet BR
   GEO: BR
   Paid event: deposit
   CPA: 30 USD

3. 1win KZ FB
   GEO: KZ
   Paid event: deposit
   CPA: 22 USD

4. Vulkan Vegas PL
   GEO: PL
   Paid event: deposit
   CPA: 128 USD

5. BetMGM Direct US
   GEO: USA
   Paid event: deposit
   CPA: 350 USD

Conclusion

We’ve now covered everything you need to know on where to run Betting offers in 2024.

If you want to understand more about this sector, including trends, creatives, the best traffic sources, and payout models, we recommend reading our guide below.

So if you’re ready to dive straight into the world of Betting, register by clicking the button below to become a member of our amazing team!

Daniil Kolesnikov

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.