Best tools for affiliates: 2024 essentials

What is this article about?

  1. Tools for building a website
  2. Tools for content creation
  3. Email marketing tools
  4. Tools for social media marketing
  5. Lead generation tools
  6. SEO tools
  7. Tools for tracking and analytics
  8. Spy tools
  9. Tools for image generation
  10. Final thoughts

Whether you are a newbie or an experienced pro, you need the top affiliate marketing tools out there to suit your needs. They can increase output, produce more leads, accelerate revenue, and ultimately streamline business operations.

How may the tools we’ll talk about today make an affiliate marketers’ job easier?

The possibilities are truly endless, whether it’s developing your website, producing content, enhancing marketing prospects, keeping an eye on rival businesses’ advertising campaigns, and many other things.

Today we will dive into 35 essential tools for affiliate marketing of 2024, both those that are free and those that require payment.

Tools for building a website

Before launching an advertising campaign, you need a website, right? Due to these reasons, we’ll start with hosting tools.

Hosting tools

  1. Siteground

Siteground is one of the most cost-effective hosting tools you may find. If you are new to the world of affiliate marketing, you may get a comprehensive hosting solution at a reasonable price. Although it’s not the most intuitive service, you won’t have to waste time figuring out where things go once you get the hang of it.

The fact that Siteground works nicely with WordPress, provides free SSL certificates, a free CDN, out-of-the-box caching, and is simple to move to are just a few of its highlights.

Pricing: from 2.99 € /mo

  1. Bluehost

One of the reasons Bluehost is on our list is because of its strong affiliate program. For beginners looking for a straightforward and economical hosting option, it is a perfect choice.

Pay attention to this option if you don’t intend to bring in hundreds of thousands of visitors each month. Otherwise, it’s perfect for testing landing pages or serving smaller numbers of customers.

One-click WordPress installation, a free SSL certificate, a free domain for the first year of use, and round-the-clock assistance are the main features provided by Bluehost.

Pricing: from $2.95/mo

  1. Cloudways

Cloudways is the hosting platform that provides high-speed hosting for established websites. It is adaptable, dependable, and even includes a content delivery network (CDN). Even though web hosting services are inherently complex, Cloudways makes an effort to remain user-friendly.

We can’t discuss all of Cloudways’ features, but we can highlight the ones that are the most important. The key features of this product include: selecting your server from 5 top-notch cloud providers; adding an infinite number of applications, including all PHP apps; excellent support; and Cloudflare CDN. 

Pricing: from $14/mo

Join Yellana CPA Network
I’m an Affiliate
Gain access to the 700+ exclusive iGaming offers!
Place your offer to get new customers!
I’m an Advertiser

Page building tools

Now, when we managed to find a hosting solution, it’s time to talk about page builders.

  1. Elementor

If you are just starting out as an affiliate marketer, we recommend using Elementor. In comparison to other similar tools, it has one of the best interfaces and is simple to use. It is not suggested, though, if SEO is an issue because Google won’t be pleased with the load speed.

However, people favor it because of its practical drag-and-drop editor, abundance of templates, and responsive editing options that guarantee your websites will display correctly on mobile devices.

Pricing: from $59/yr

  1. GenerateBlocks

GenerateBlocks is probably the best site-building tool that boasts its advanced customizations, world-class performance and responsiveness. 

Indeed, it is powerful, easy to use, and doesn’t affect how quickly your website loads. There isn’t a better page builder that interfaces with WordPress natively, and GenerateBlocks gives you a ton of customization possibilities for your pages.

Pricing: free; GenerateBlocks Pro from $39/yr

  1. Thrive Architect

For affiliate marketers who wish to design their own websites or sales pages, Thrive Architect is a well-known page builder that focuses on conversion optimization. Although Thrive can be used to create affiliate sites, it may appear a little complicated to beginners.

The drag-and-drop editor, templates for conversion-optimization, ability to deeply customize pages using CSS and HTML, and 24/7 support are the major features of Thrive Architect.

Pricing: $99/yr

Tools for site optimization

Further, it goes without saying that your site must load quickly in order to rank well and compete with established market competitors.

Here are one of the best affiliate marketing tools you may use to speed up your website:

  1. WP Rocket

WP Rocket is an economical site speed optimization tool that provides more than just caching; it also optimizes your website’s code and even makes some media upgrades. Even though it is not very user-friendly, you can relatively quickly optimize your site.

Its key attributes are HTML, CSS, and JavaScript code optimization, enhanced caching, sophisticated cache settings, and quick WordPress setup.

Pricing: from $59/yr

  1. Nitropack

Nitropack is an excellent affiliate marketing tool for site optimization and caching.

The main advantage is that all of the work is done automatically, saving you from having to remember which features you want to employ. After installing this plugin, you may set it up and forget about it, saving you the trouble of going through every option page.

In addition to advanced caching, Nitropack runs a decent CDN of its own, provides full image optimization, and is simple to set up.

Pricing: from $21/mo

Tools for content creation

What are the top affiliate marketing tools for creating content? 

This section is essential since the success of your campaign depends on the quality of your content, whether it be a blog post, website material, or a call-to-action within your creatives. Fortunately, there are plenty of tools available to you that can save you valuable time.

  1. Jasper

Jasper AI is an artificial intelligence writing assistant that was once known as Jarvis AI. It receives input from you, processes it using the GPT-3 model, and then provides you with AI-generated content.

Despite not being an affiliate marketing tool, it is appropriate for anyone who needs to write content for an internet audience, whether it is a social media post, longread, message within your creative, etc.

Jasper makes it simple to produce long-form articles, provides more than 50 content templates, works with more than 25 languages, and has amazing add-ons like grammar checker, plagiarism tool, SEO mode, and more.

Pricing: from $39/mo

  1. Grammarly

Grammarly is without a doubt the best grammar checker out there for ensuring error-free content. It is free to use, but the Pro version also allows you to change the readability and appearance of your writing, check on plagiarism and many more.

Pricing: free; premium from €12/mo

  1. Surfer SEO

Surfer SEO is a content optimization tool that examines your competitors’ pages in-depth and provides you with a strategy for raising your ranks. 

It also offers suggestions for keywords to include in any article to improve its ranking on the SERP, aids in developing a content strategy, evaluates the effectiveness of your website, assesses competitors, and much more.

Pricing: from $69/mo

  1. ChatGPT

Considering how much attention ChatGPT created, this tool really doesn’t need an introduction. 

In addition to using it as an AI writing tool, it can also be used for translation, idea generation, asking for recommendations for other services/products, and many other things. The best aspect is that you may use it for free, and many affiliates take advantage of this chance.

Pricing: free; ChatGPT Plus depends on language models

Email marketing tools

Sending any offer to the audience and as frequently as necessary is advantageous for those that have a responsive email list. Because you alone are in charge—not Google or Facebook—it is a powerful source of traffic. 

All you require to build an email list are the proper affiliate marketing tools.

  1. MailerLite

Let’s say you don’t need an all-in-one email marketing solution or your budget is a bit tight, this is when MailerLite comes in handy. 

While providing many of the same features as its rivals, it is significantly less expensive. They include a drag-and-drop editor, an email automation builder, a page builder, and a form maker for constructing straightforward forms and pop-ups.

Pricing: free; from $9/mo

  1. GetResponse

GetResponse is the affiliate-friendly email marketing tool and platform. Unlike some of its rivals, it won’t punish you for sending affiliate offers, and you’ll get a greater delivery rate for emails.

Along with being affiliate-friendly, its advantages include a full email marketing stack, including templates, lists, and other tools. If you want to see how your audience reacts to your emails, GetResponse may also provide you with the conversion funnel. This is especially useful if you have a default to data.

Pricing: free; from €13.12/mo

Tools for social media marketing

Social media is an essential component of contemporary digital marketing and affiliate marketing is no exception to that rule. 

Although it might be challenging to manage it, the correct posting and scheduling tools will make a marketers’ life much easier.

  1. Buffer

The major difficulty you encounter when using social media is that you have numerous accounts with various post styles and scheduling systems.

Buffer is an easy-to-use affiliate marketing tool that makes resolving this issue much simpler by connecting all of your social media accounts to a single centralized interface. From there, you or your group can write posts specifically designed for each platform.

Pricing: free; from $6/mo

  1. Tailwind

As one of the greatest platforms for affiliates, Pinterest and Instagram marketing is the focus of Tailwind. Therefore, it is a wise choice if you want a social media application that aids in managing these networks.

Tailwind helps to create posts and images, plan your SMM strategy for the upcoming months, look for hashtags or communities, and obtain comprehensive data. They now also enable email marketing, which is a welcome addition.

Pricing: free; from $12.99/mo

Lead generation tools

Lead generating software is unquestionably necessary if you want to find, classify, contact, nurture, convert, and manage valuable future clients. It aids you in completing this essential, labor-intensive, and potentially distracting task. 

Here are the best affiliate marketing tools for accomplishing this goal:

  1. Thrive Leads

The greatest drag-and-drop editor of its kind is Thrive Leads. It offers an abundance of customized templates along with a wide range of powerful targeting options. Thrive Leads, to put it simply, gives you total control over the opt-in forms on your website.

It’s the ideal software if you need a straightforward lead magnet tool and already utilize Thrive products.

Pricing: $99/yr

  1. OptinMonster

OptinMonster is a wonderful option for elevating your lead generation efforts that provides marketers with superb A/B testing and analytics options.

With the use of their behavior automation “triggers,” OptinMonster offers a very granular method for collecting email addresses. You can choose how your form will be triggered, such as on click, time spent on the page, or even depending on geolocation targeting.

However, keep in mind that using OptinMonster as a beginner could be difficult due to the abundance of options available inside its ecosystem.

Pricing: from $9/mo

SEO tools

Search Engine Optimization, or SEO, is essential if you depend on organic traffic for clicks and revenue. A higher conversion rate and the accomplishment of marketing objectives are directly correlated with increased organic traffic.

  1. Ubersuggest

The finest option for SEO, starting with options for novices, is Ubersuggest, a research tool created by Neil Patel, a top influencer on the web according to The Wall Street Journal.

Many research options are available in this program like site audit, backlink data and rank tracking, but keyword research is the most important one.

Pricing: from $29/mo

  1. Ahrefs

A subscription to Ahrefs won’t let you down if your objective is to boost website traffic from search engines.

There are numerous factors that make Ahrefs essential for every affiliate, but the two big ones are that it undoubtedly has the most complete backlink index and offers a fantastic keyword research tool.

Pricing: from €89/mo

  1. RankMath

RankMath features a step-by-step installation and configuration wizard that sets up SEO for WordPress.

It has a ton of unique features and does fantastic SEO optimization. Among them are sophisticated SEO analytics, awesome Google integrations, content optimization, excellent tracking, and Schema tools.

Pricing: from $59/yr

Tools for tracking and analytics

In the affiliate marketing sector, tracking the effectiveness of your campaigns in terms of traffic, clicks, and user activity is crucial.

Without trustworthy tracking, it is impossible to determine which channels are operating efficiently and which are not. The end result is typically an underperforming campaign that results in financial loss.

  1. Google Analytics

All affiliate marketers who want to learn more about their web audience without spending any money rely on Google Analytics as their go-to tool. There is no denying that Google offers the best free basic analytics solution available, so if you aren’t already using it, you should.

You may use it to track incredibly intricate data, perform sophisticated segmentation, track goals, and perform funnel analysis.

Pricing: free

  1. Hotjar

Hotjar is the greatest engagement measurement tool that delves deeply into user activity. A user’s interactions with a particular page, including mouse movements and what they highlight or click on, can be recorded using it.

Additionally, it can comprehend user behavior on your pages, monitor precisely what each user sees when they visit your website, and solicit direct feedback from your audience.

Pricing: free; from $32/mo

  1.  Voluum

A cloud-based click-tracking tool called Voluum is made for people who work in performance or direct response advertising. It is ideal for affiliates that rely on paid advertisements rather than organic search to run traffic to affiliate offers.

Voluum presents itself as a complete affiliate marketing tool for paid advertisements. According to source, traffic, type, and a wide range of other factors, it does really track all of your affiliate efforts in one location. 

Additionally, it enhances campaigns with real-time data and automates workflow to increase efficiency.

Pricing: from $199/mo

  1. ThirstyAffiliates

ThirstyAffiliates is a useful WordPress plugin for tracking affiliate links.

Running an affiliate site is made simpler by link management tools. Thus, ThirstyAffiliates is quite easily used to cloak affiliate links, keep track of them, and quickly overview campaigns.

Pricing: from $79.50/yr

Spy tools

To gain fresh ideas for your advertising campaigns, you can spy on the marketing campaigns of other affiliates – that’s when spy tools come in handy. Besides different creatives, they monitor advertising trends as well.

  1. AdPlexity

AdPlexity is a really good performance marketing data tool. Part of its value comes from being able to choose exactly what type of ads you want to study, from mobile or desktop to push and native.

Although this product is user-friendly for beginners, it is not inexpensive, therefore it won’t work for novices who are just getting started.

Pricing: from $199/mo

  1. SpyPush

Webmasters who use push advertising to run traffic will find SpyPush to be useful. Although it has a user-friendly interface, if you have any questions, support is always available and will assist you right away.

The trial period for this tool is available for 24 hours, during which you can track ads in the following 5 GEOs: France, Germany, Indonesia, Thailand, and Vietnam.

Pricing: 49$/mo

  1. Similarweb

Similarweb is a platform that is used to analyze the traffic to your website, as well as the performance of your competitors’ digital marketing campaigns. It is free to use and offers helpful insights across more than 100 million other websites based on a comprehensive view of online data.

Before choosing whether this tool is best for you and your business, a free plan is a great way to get a feel for the basics of Similarweb. Five results per measure, one month’s worth of data from mobile apps, and three months’ worth of data from online traffic are all included in the free membership.

Pricing: free; from $125/mo

  1. Adbeat

Adbeat is a potent intelligence platform that reveals expected ad expenditure, top creatives, top landing pages, and media buying tactics. It boasts global coverage across more than 120 prominent ad networks and high-quality data.

With Adbeat, you can quickly generate stunning reports in a variety of formats, compare advertisers, explore campaigns, and obtain comprehensive publisher data.

Pricing: from $249/mo

  1. AdSpy

For affiliates who run ads in Facebook and Instagram, AdSpy will be useful. This software provides a wide range of search options within these platforms so you may locate the data you need in the way you like.

Based on one of the largest datasets, AdSpy has access to 141.8 million+ ads in 88 different languages and 222 different countries.

This tool is cost-free to use when you first start using it. Later, you’ll need to purchase a subscription to access the customer support option and be free of all limitations.

Pricing: 149$/mo

  1. BigSpy

For marketers who are just getting started, BigSpy is a good option. This is a free tool that, while it used to exclusively spy on Facebook advertisements, has since expanded to include YouTube, TikTok, Pinterest, and many other platforms.

Its features let you monitor continuous activity in addition to thorough ad tracking. Furthermore, its algorithm selects the most popular advertisements each day, providing you with the opportunity to maximize ad spending and boost earnings.

Pricing: free; from $9/mo

Tools for image generation

Some AI technologies that are useful for producing visual material are also worth mentioning in our review.


A program with artificial intelligence at its core, dubbed, was created with advertisers in mind. With the help of this tool, marketers can easily and rapidly produce engaging and high-quality ad creatives, saving time and effort that would otherwise be required for creating and testing them. also provides help with copywriting and A/B testing, in addition to creative templates and AI-powered picture selection.

Pricing: from $21/mo

  1. Synthesys X

For affiliate marketers, Synthesys X is a practical AI tool that examines patterns and creates new images based on how closely they resemble and are related to the original image. 

The use of this technology can help affiliate marketers create visual material for their ad campaigns without having to hire a team of designers or spend a lot of money.

Pricing: free; from $12/mo


With the help of AI technology and an all-in-one platform called, users can create content more easily. They may simply create logos, videos, social media banners, push advertising, business cards, and mockups thanks to its access to a vast database of clips, photos, audio files, and voices.

Pricing: from $19/mo

  1. Deep Image

For affiliates that rely primarily on visual content to market goods and services, Deep Image is one of the best AI tools. Using this software, users can easily improve their photographs so that they are more appealing to potential clients and so increase their chances of making a sale.

Pricing: free trial; from $7.50/mo

Final thoughts

You need to think ahead about how to enhance the scope and pace of your success because the world of affiliate marketing is only going to get more competitive in the near future. 

Sticking with the best affiliate marketing tools of 2024 that simplify your work is the easiest course of action here. They meet your needs and, more crucially, help you save time that you may use to work on more essential, global duties.

If you’re ready to join us in maximizing profits around the clock as we do at Yellana, then welcome aboard!

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.