Maximize your profits: a full guide to Facebook Gambling promotion

It goes without saying that Facebook is one of the most often used traffic sources for affiliate marketing in general. Gambling, in turn, is one of the most lucrative verticals.

But how to promote Gambling offers on Facebook in 2024? And how difficult would it be?

Let’s find out right now!

Why is Facebook Gambling promotion so lucrative?

Here are the main reasons why online Gambling advertising on Facebook is highly beneficial:

• The world’s finest optimized traffic source is Facebook. With the exception of the advertising budget, it will find you leads for anything you want to advertise;
• Minimum entry threshold. Spending a few dollars per day will get you leads right away. Facebook’s optimization functions as follows: the algorithm tries to attract advertisers by offering a better result with a lower budget;;
• The Facebook user base is limitless. You can start a new ad set, add placements, or set a manual bid if you notice an increase in the frequency of advertising (displaying an ad to a user more frequently);
• For Facebook, dozens of services for process automation as well as hundreds of stores with various accounts and Business Managers have been developed;
• Facebook makes it simple to run traffic to apps: any program from the Play Market or the AppStore is trusted by Facebook;
• Detailed targeting settings.

Is Facebook your favorite traffic source for online gambling advertising? How long have you been working with it? Share with us and other webmasters or ask any question regarding Facebook Gambling promotion in our Telegram chat – the Yellana support team is always ready to help!

Facebook Gambling promotion essentials

What does every webmaster need to start promoting online Gambling offers on Facebook?

Facebook forbids the promotion of online casinos and iGaming, thus our main goal is to get over these restrictions and appear as legitimate as possible before launching an advertising campaign.

Accounts

Webmasters select the accounts that are more appropriate and effective on their own. Self-farmed accounts are used more frequently: they are useful for monitoring factors that have an impact on an account’s life and spendings in order to gauge how strict Facebook is right now.

Automatically registered accounts are created via a special software that allows to register a big amount of accounts “in batches”, so to speak. Since these accounts are of the lowest quality, they are also the least expensive.

Along with accounts, several online stores offer Business Managers, which are used to create advertising accounts on Facebook and add DMs from auto-registered and self-farmed accounts. When running large volumes of traffic, Business Manager makes it possible for you to keep all of your accounts in one place.

Cloaking

Cloaking is a tactic used on Facebook to advertise content that is forbidden. After presenting Facebook with a “legal” landing page, you direct your customers to a real “illegal” pre-landing page that will warm up the audience.

Many affiliate marketing verticals, landing pages, and prelanders are regarded as being restricted for Facebook because they include before-and-after aspects, results that are guaranteed, earnings, and other prohibited points. However, since gambling apps are originally cloaked, affiliates who are intending to run traffic to iGaming apps need not be concerned.

Tracker

Tracker is a special tool for monitoring the effectiveness and distribution of traffic from your campaigns. A webmaster can utilize the tracker to determine which prelander or landing page performs best and the ROI of an advertising campaign, but most crucially, they can run traffic to one or several iGaming offers simultaneously.

The tracker gathers information on advertising campaigns and lets you modify the link inside the tracker: you don’t halt Facebook traffic, but you do change the link if you choose a more lucrative offer. For a newbie, it can be quite important that the majority of trackers have built-in cloaking and are affordable.

Creatives

Your creative conveys the advertising campaign’s message, and the more effectively it works with the prelander page or landing page, the greater your conversion rate will be.

When working with online Gambling offers, the following types of creatives are used most commonly:

• News
  A user sees a success story of a person who became wealthy and hit the news headlines.

• Emotions
  Most frequently, these are videos that show users who spin slots and rejoice in victory. Such promotional materials are effective in Tier 1 GEOs because the locals there are more drawn to the game’s emotional aspects than to its potential for financial gain.

• Money
  The user is either shown the life he will begin to live after gambling in the casino, or they merely show off some cash. This strategy works effectively in GEOs where the residents seek to quickly and easily overcome poverty.

If you are using various spy tools, it is crucial to make your creatives unique, otherwise your account will be banned. The most important thing is to understand how the algorithms of Facebook work.

Generally, there are 3 stages of automatic moderation process:

1. Checking common properties
   The creative’s file weight, video duration, and file name are the first things the algorithm looks up. Currently, Facebook determines if the creative has been used on the platform before or not. If it has, it bans the file and gives the newly created creative the same tag as the previously prohibited creative. This will therefore either cause the account’s trust to drop or result in an instant ban.
2. Frame-by-frame comparison
   This is when the bot compares pixel coordinates, their color, combination of pixels and their sequence. Facebook compares different parts of your creative, and because of that popular slots, cash and the same emotions become blocked simultaneously. You should add additional components, more filters, and even modify the background. The goal is to produce a creative that deviates from Facebook’s existing memory in every way, down to the last pixel in its specifications.

Want your creatives to be as original as possible and pass Facebook moderation? Read our detailed guide on using AI technologies to make a variety of creatives for affiliate marketing!

3. Checking for objectionable content
   At this stage, Facebook’s artificial intelligence looks for 18+ materials in your creatives and other disturbing elements.

Be aware that we are not discussing manual moderation – no webmaster in the world can pass it unless you are promoting “white” goods.

Finding a strategy that strikes a balance between aggressiveness and its capacity to survive in the traffic source is a webmaster’s primary responsibility. The degree to which the webmaster makes the real money game evident to the user is referred to as aggressiveness.

How aggressively you can advertise sports betting and online gambling offers at the present depends on a number of criteria, including the type of your account, its trust, whether it is “warmed up,” limits, advertising methods, type of offer, etc. You also need to consider the current situation of the social network since Facebook doesn’t always behave the same.

Pre-landers and landing pages

Making a website can be challenging, however many affiliates simplify this task. Most of the time, webmasters reuse content from other websites, affiliate networks or spy services to create new landing pages that have the primary components like pictures, text, and calls to action replaced.

Pre-landing pages in Tier 2 GEOs frequently display different presents and cash bonuses. An approach using free spins works effectively in Tier 1 GEOs (Europe, for example), as this audience is more accustomed to and devoted to the casino. They are already sufficiently motivated and find such gifts highly enjoyable.

App

Last but not least, you’ll need a gambling app where you will run your traffic.

This can be attributed to the fact that apps are easier to get past Facebook moderation than, say, landing pages. Furthermore, because of its layout and push notifications, the software converts installations to deposits considerably more effectively.

To put it simply, a Gambling app directs the user to the website of the advertiser. To get it, you have 3 options to choose from:

1. Ask for the app from an affiliate network you work with
   For novices and mid-level affiliates, this is the simplest and most popular option when ordering development or renting an application is a bit pricey or you don’t want to fuss too much.
2. Rent the app
   Some affiliates utilize specialized services that charge several hundred dollars per month to rent the necessary app. However, you may find yourself spending more money than usual during tests.
3. Develop the app
   For teams and skilled webmasters, ordering app development is popular, although it is not relevant for novices. An Android gambling app can be developed for several thousand dollars, but an iOS app will cost more because it is more difficult to deal with the App Store.

You can also order the development from a third-party freelance marketplace, but be aware that these individuals are not involved in affiliate marketing, so it is better to work with teams who specialize in this particular vertical.

6 tips to make online Gambling advertising on Facebook last longer

Like we previously discussed, your accounts can easily be banned if you are not careful enough when following Facebook’s guidelines. Here are some useful tips that will help you in promoting iGaming offers more successfully:

1. Since Gambling is a prohibited subject, your texts, creatives, and other materials pertaining to it could be blocked. As a result, these elements must be downplayed or concealed.
2. Creatives that are aggressive and mention money have the potential to block your account. If you use creatives from spy tools and don’t make any changes at all, you will be blacklisted much faster.

So, if you are unfamiliar with Facebook online gambling advertising, consult with our managers at Yellana, and they will assist you in deciding which creatives are the most effective!

3. Auto-registered accounts and poorly farmed ones will be instantly blocked if Facebook sees high activity in the advertising cabinet right from the start. This is why you should limit the number of your actions regarding advertising campaigns, ad sets and advertisements.
4. Although it should go without saying, it is important to note that a completely filled out Business Manager lasts longer, thus this is essential if you intend to run traffic for a considerable amount of time.
5. Using 1 account for different ad campaigns is a bad idea. By doing so, you won’t be able to understand why you  were specifically banned and you’ll nullify the first campaign that will already be profitable by then.
6. You need to use different hardware, software and IP addresses. Facebook doesn’t allow you to have more than 1 account, doing so will result in blocking. This is why webmasters use antidetect browsers and proxies. 

Gambling offers from Yellana: Facebook edition

Now it is time to rock Facebook Gambling promotion with the offers we picked specially for you! 

View our selection and choose the option that best fits your needs.

1. Bet on Red IT FB
   GEO: IT
   Paid event: deposit
   CPA: 115 USD

2. Winoui FR
   GEO: FR
   Paid event: deposit
   CPA: 105 USD

3. 96in IN
   GEO: IN
   Paid event: deposit
   CPA: 30 USD
   

4. 5Gringoz IT FB
   GEO: IT
   Paid event: deposit
   CPA: 136 USD

5. Wild Dice FB DE
   GEO: DE
   Paid event: deposit
   CPA: 116 USD

Conclusion 

Online Gambling advertising on Facebook in 2024 is undoubtedly one of the best ways to make money in this niche. With the help of Yellana’s iGaming offers, webmasters can greatly profit from the constantly growing and highly profitable gambling industry. 

Don’t miss out on this opportunity and register at Yellana today to start earning big in the world of gambling promotion!

Daniil Kolesnikov

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.