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It goes without saying that Facebook is one of the most often used traffic sources for affiliate marketing in general. Gambling, in turn, is one of the most lucrative verticals.
But how to promote Gambling offers on Facebook? And how difficult would it be?
Let’s find out right now!
Here are the main reasons why online Gambling advertising on Facebook is highly beneficial:
Is Facebook your favorite traffic source for online gambling advertising? How long have you been working with it? Share with us and other webmasters or ask any question regarding Facebook Gambling promotion in our Telegram chat – the Yellana support team is always ready to help!
What does every webmaster need to start promoting online Gambling offers on Facebook?
Before running an ad campaign, you need to understand that Facebook prohibits promoting iGaming and online casinos, thus our essentials aim at bypassing restrictions and making ourselves seem as legit as possible.
Webmasters select the accounts that are more appropriate and effective on their own. Self-farmed accounts are used more frequently: they are useful for monitoring factors that have an impact on an account’s life and spendings in order to gauge how strict Facebook is right now.
Automatically registered accounts are created via a special software that allows to register a big amount of accounts “in batches”, so to speak. Since these accounts are of the lowest quality, they are also the least expensive.
Along with accounts, several online stores offer Business Managers, which are used to create advertising accounts on Facebook and add DMs from auto-registered and self-farmed accounts. When running large volumes of traffic, Business Manager makes it possible for you to keep all of your accounts in one place.
Cloaking is a strategy to promote prohibited material on Facebook. After presenting Facebook with a “legal” landing page, you direct your customers to a real “illegal” pre-landing page that will warm up the audience.
Many affiliate marketing verticals, landing pages, and prelanders are regarded as being restricted for Facebook because they include before-and-after aspects, results that are guaranteed, earnings, and other prohibited points. However, since gambling apps are originally cloaked, affiliates who are intending to run traffic to iGaming apps need not be concerned.
Tracker is a special tool for monitoring the effectiveness and distribution of traffic from your campaigns. A webmaster can utilize the tracker to determine which prelander or landing page performs best and the ROI of an advertising campaign, but most crucially, they can run traffic to one or several iGaming offers simultaneously.
The tracker gathers information on advertising campaigns and lets you modify the link inside the tracker: you don’t halt Facebook traffic, but you do change the link if you choose a more lucrative offer. For a newbie, it can be quite important that the majority of trackers have built-in cloaking and are affordable.
Your creative conveys the advertising campaign’s message, and the more effectively it works with the prelander page or landing page, the greater your conversion rate will be.
When working with online Gambling offers, the following types of creatives are used most commonly:
If you are using various spy tools, it is crucial to make your creatives unique, otherwise your account will be banned. The most important thing is to understand how the algorithms of Facebook work.
Generally, there are 3 stages of automatic moderation process:
Want your creatives to be as original as possible and pass Facebook moderation? Read our detailed guide on using AI technologies to make a variety of creatives for affiliate marketing!
Be aware that we are not discussing manual moderation – no webmaster in the world can pass it unless you are promoting “white” goods.
Finding a strategy that strikes a balance between aggressiveness and its capacity to survive in the traffic source is a webmaster’s primary responsibility. The degree to which the webmaster makes the real money game evident to the user is referred to as aggressiveness.
How aggressively you can advertise sports betting and online gambling offers at the present depends on a number of criteria, including the type of your account, its trust, whether it is “warmed up,” limits, advertising methods, type of offer, etc. You also need to consider the current situation of the social network since Facebook doesn’t always behave the same.
Pre-landers and landing pages
Making a website can be challenging, however many affiliates simplify this task. Most of the time, webmasters reuse content from other websites, affiliate networks or spy services to create new landing pages that have the primary components like pictures, text, and calls to action replaced.
Pre-landing pages in Tier 2 GEOs frequently display different presents and cash bonuses. An approach using free spins works effectively in Tier 1 GEOs (Europe, for example), as this audience is more accustomed to and devoted to the casino. They are already sufficiently motivated and find such gifts highly enjoyable.
Last but not least, you’ll need a gambling app where you will run your traffic.
The reason for this is that, in contrast to running traffic to landing pages, for example, apps pass Facebook moderation with more ease. Furthermore, because of its layout and push notifications, the software converts installations to deposits considerably more effectively.
To put it simply, a Gambling app directs the user to the website of the advertiser. To get it, you have 3 options to choose from:
You can also order the development from a third-party freelance marketplace, but be aware that these individuals are not involved in affiliate marketing, so it is better to work with teams who specialize in this particular vertical.
Like we previously discussed, your accounts can easily be banned if you are not careful enough when following Facebook’s guidelines. Here are some useful tips that will help you in promoting iGaming offers more successfully:
So, if you are unfamiliar with Facebook online gambling advertising, consult with our managers at Yellana, and they will assist you in deciding which creatives are the most effective!
Now it is time to rock Facebook Gambling promotion with the offers we picked specially for you!
View our selection and choose the option that best fits your needs.
Online Gambling advertising on Facebook is undoubtedly one of the best ways to make money in this niche. With the help of Yellana’s iGaming offers, webmasters can greatly profit from the constantly growing and highly profitable gambling industry.
Don’t miss out on this opportunity and register at Yellana today to start earning big in the world of gambling promotion!