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Mobile technology is deeply ingrained in every aspect of our life, so mobile ads have become a must among affiliates. According to Statista, the number of mobile devices operating worldwide reached 15.96 billion in 2022 and is expected to grow. Therefore, placing a wager on mobile ads might be a pretty wise move.
The only question is how to make maximum profits from them in 2023? All the secrets unveiled in the article!
Mobile advertising refers to any form of advertising that occurs on mobile devices like smartphones and tablet computers. Companies can advertise on these devices by placing banner advertisements or SMS text ads on mobile websites. Additionally, they could be present in downloaded applications and mobile games.
Here are some examples of mobile ads you can use in your campaign.
1. Display ads (or banners ads)
For both mobile and desktop, this form of advertising is the oldest and most conventional. Strong call-to-action and eye-catching visuals are typical features of the top display ad examples. Rich media generally outperforms conventional banners, but because of their simplicity, low cost, and convenience, banners continue to be widely used.
2. Video ads
Because they captivate viewers and keep them interested, mobile video ads are the most effective type of mobile advertising. Since videos are more remembered than other ad formats, this also excels in raising brand recognition. Additionally, they have the best CTR.
Types of mobile video ads:
3. Interstitial ads
When seen on a phone, they fill the entire screen. Since these ads in mobile apps are skippable ones, it is critical to provide amusing content. Such ads are frequently positioned logically where users interact with mobile apps.
The highest click-through rate can be achieved with an interstitial ad because of how well they draw in users’ attention. However, keep in mind that the effectiveness of an advertisement and the whole marketing plan still determine how much labor is required to achieve a conversion.
4. Social media ads
Mobile social media advertising is quickly rising to the top of the most significant formats, however each platform has specific advantages and calls for a certain strategy. Because of this, social media advertising may appear to be a difficult, time-consuming procedure. Nevertheless, the effort is wholly rewarded if the appropriate platform is chosen, and a well-thought-out plan is developed.
5. Gamified ads
Gamified (also known as “playable”) ads are a relatively new but extremely promising format that performs surprisingly well if your goal is to increase engagement. These primarily rely on interactive video formats or rich media. The most engaging advertisements are those that can be played, and they inevitably generate more interest than other forms.
Mobile advertising offers a wide range of advantages. Here are 4 compelling arguments for testing mobile ads.
There are several types of mobile offers available for affiliates, but we will focus on 4 main ones:
The majority of mobile ads have prices that are comparable to those of other programmatic advertising formats: they include CPC, PPC, CPM, CPI, CPA, and CPL.
Don’t be confused by the sheer amount of acronyms, though; instead, let’s go over each one.
PPC (pay-per-click), commonly referred to as CPC (cost per click), is a performance-based pricing strategy where payments are determined by the quantity of clicks on an advertisement. Such an approach is excellent for controlling costs and delivering targeted traffic, but it may occasionally be pricey, particularly when it comes to search advertising and hot keywords.
Another widely used metric is CPM (cost-per-mille), which bases its calculation on the quantity of impressions. Since its name is derived from the Latin word “mille”, which means “thousand,” payments are determined based on impressions in multiples of a thousand. Although this approach significantly relies on ad viewability, it excels when used for campaigns aimed at raising brand recognition.
The most performance-focused kind of pricing is called CPA (cost-per-action). The payment is determined and paid based on the accomplishment of specific tasks that the advertiser specifies. An example of such an action might be making a purchase, installing an app, signing up for a newsletter, or requesting a quote. This is how the CPI (cost-per-installation) model works: advertisers pay each time a user installs their program.
The CPL (Cost Per Lead) pricing model is used in affiliate marketing to pay affiliates a commission for each lead they generate.
In terms of top verticals that affiliates choose for mobile ads, we want to highlight the most lucrative ones:
Such verticals never disappoint affiliates as these markets have an constantly expanding consumer base.
Right now Yellana’s top offers within this category are:
1. Joo Casino
Paid event: registration
CPL: 12 USD
Paid event: first deposit from an active player in any time/midep 10 CAD.
CPA: 280 USD
Another well-liked and successful affiliate marketing niche is dating. By 2026, the market for online dating is expected to grow to $9.9 billion, according to Zion Market Research.
The hottest offer from Yellana here is:
Paid event: registration
GEO: AU, CA, NZ, ZA, GB, US
CPL: 3.4 USD
This is another lucrative niche you can try out when working with mobile advertising! Moreover, you can check it out right now with one of our amazing offers:
Paid event: registration
CPL: 4.6 USD
Each affiliate seeks to maximize their earnings, therefore keeping up with mobile advertising trends is essential. Here is what we have learned so far:
1. Short-form video content
Short-form video ads in mobile apps like Instagram Reels, YouTube shorts, and TikTok are widely used across such social media platforms. They are often no longer than 60 seconds, and Gen Z and Millennials favor them above other generations for learning about new products.
2. Surge in mobile shopping
The pandemic and an increase of new mobile search technologies (such as voice search and visual search) contributed to a rise in mobile purchasing. In 2023, mobile devices account for 63% of all e-commerce sales, and 33% of all retailers are operating online.
In addition, shoppable posts became the new norm in the world of online shopping. Social media users may instantly reach your website and shopping basket by clicking on a shoppable post.
3. Visual search becomes increasingly significant
Here are some statistics, so you can let the data speak for itself:
4. Augmented reality (AR) advertising
Due to its ability to increase brand identification, augmented reality advertisements are currently seen as the future of advertising.
AR marketing will help businesses stand out from the crowd and provide memorable experiences. Top companies have embraced augmented reality with enthusiasm as a way to capture consumers’ attention and foster closer relationships with them. Online advertisements are only just starting to use AR, but expectations are very high.
Several elements will determine your level of success when using mobile ads. Everything is important, from the demographic choices to the size of the banner.
Let’s analyze some options you have and talk about why they are important for your campaign briefly:
Given that the majority of people use smartphones and tablets daily, using mobile ads is a fantastic way to perform internet marketing. For the best mobile advertising results, you should always keep in mind both your aims and your audience when deciding whether to use banner ads, videos, or your own custom apps for particular campaigns.
With offers from Yellana, you are guaranteed to succeed in mobile ads promotion! Go see for yourself!