Ace Ways to Monetize Gambling Traffic

What is this article about?

  1. Why promote Gambling offers?
  2. Gambling advertising: legal aspects
  3. Working Gambling campaign: helpful clues
  4. Top 5 Gambling Offers to Launch

iGaming is a gigantic industry, and a very profitable and lucrative niche for affiliate marketers.

In the article we’ll expose how to make the most of your Gambling offers and reach new heights.

In 2023 global iGaming market is growing at impressive speeds, last year the global online gambling market size was valued at USD 63.53 billion. It won’t be an exaggeration to say that this vertical has the greatest money potential for any marketer and can become the golden niche everyone’s looking for.

For this reason, in the post we’ll shed a light on Gambling promotion tips, legal aspects as well as reasons to launch Gambling offers. In the end we’ll provide you with the top-notch offers in the Gambling vertical, stay tuned!

Why promote Gambling offers?

There are five main reasons why affiliate marketing and Gambling vertical are a great match. 

Warning: after reading them you might want to grab an offer and start promoting it right now!

  • Higher payouts. The average commission rate for affiliates who promote online Gambling is around 25%, which is higher than other industries such as Finance.
  • Huge market. The global online iGaming market size was valued at approximately USD 58.2 billion in 2021 and is expected to reach around USD 145.6 billion by 2030, according to Custom Market Insights.
  • Increased revenue. Some stats show that an average online gambler spends around $600 per year, with some spending up to $10,000 annually. Due to this fact, marketers who work on RevShare or Hybrid models can receive high commissions consistently.
  • Diverse offers. The iGaming industry is extensive as well as the range of casino offers affiliates can promote. Marketers can choose from a bunch of different products with various payouts, payment models, GEOs and content provided.

Exciting content. The thrill and excitement of Gambling can be compelling to many people, making it an attractive niche for marketers to promote. A survey by GambleAware found that 69% of online players cited “fun” as a reason for gambling, while 53% cited “excitement”.

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Gambling advertising: legal aspects

When promoting gambling offers through online advertising platforms such as Google, Facebook, and other traffic sources, it is important to comply with their advertising policies and guidelines. These platforms have specific rules regarding the promotion of Gambling products and services, and failure to comply can result in account suspension or even legal consequences.

  • Google, for example, prohibits the promotion of online Gambling in countries where this activity is not legal and regulated. 
  • Facebook also has strict guidelines for Gambling ads, requiring advertisers to obtain prior approval and comply with local laws and regulations.
  • Push and pop traffic networks are not that strict in their policies, but also may have their own set of rules and regulations regarding the promotion of Gambling offers. Check this in advance, some networks may prohibit the promotion of online gambling altogether, while others may require to comply with specific guidelines and regulations.

Affiliate marketers need to thoroughly research and understand the advertising policies and guidelines of each platform and network before promoting any gambling offers. Failure to do so can result in severe consequences for both the affiliate marketer and the website they’re driving Gambling traffic to.

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Working Gambling campaign: helpful clues

It can be confusing to get started with any niche, Gambling is not an exception. To simplify the process, we’ve made a checklist on creating a successful campaign for the vertical for you to have a really shooting CR!

  1. Choose a suitable traffic source.
    The variety of available sources for Gambling is impressive — anything from Facebook to influence marketing channels could work. Just make sure the traffic source is your cup of tea and you know how to work with it.
  2. Research your target audience.
    Though it may seem obvious that mostly middle-aged men gamble and leave huge sums of money in online casinos, it’s not quite true for several GEOs, like LATAM, for instance. Learn about such peculiarities in advance to be ahead of your competitors.
  3. Make thought-out creatives. 
    Best Gambling ads are the ones that have been carefully selected and tested. Check out in spy tools what’s trending in this or that GEO, note a couple of working approaches and test them all in one campaign. Don’t neglect asking for help — some CPA network like Yellana provide creatives per each offer, this might save your time.
  4. Use a pre-landing.
    This is a very important step for a Gambling offer’s sales funnel that warms up the potential clients. Applying interactive elements like spin wins, slots or any other elements of a game creates a slow-burn yet consistent interest in your client. It encourages him to continue playing, use this chance!
  5. Optimize and analyze your results.
    Any campaign, even the most converting one requires constant optimization. Always apply a tracker to check out the results, this shall be a daily routine for any affiliate. Optimization is also crucial, it helps to set a priority — turn off ineffective sources of traffic and make a bet on the ones that show better CR.

Top 5 Gambling Offers to Launch

Choosing a suitable offer is another challenge when it comes to the iGaming niche. We’ve decided to be bold and made a list of the Yellana offers to bring you great income.

Make sure you try these offers soon:

  • Fbet
    Paid event: first deposit from an active player in any time/midep 10 CAD. (payouts x2 till the end of April)
    Geo: CA
    CPA: 500$
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  • MegaPari
    Paid event: first deposit from active player in any time
    Geo: IN/BD
    CPA: 30$/20$
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  • Betwinner
    Paid event: first deposit from active player in any time
    Geo: TR
    CPA: 45$
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  • Bet365
    Paid event: first deposit from active player in any time
    Geo: BR/IN
    CPA: 23$/20$
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  • 22 bet
    Paid event: first deposit from active player in any time
    Geo: GR
    CPA: 130$
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To get these offers, contact your managers at Yellana, they’ll provide you with a link and any help required.

Now you know why and how to drive traffic to Gambling offers, the only thing that’s left is to select an offer, grab it and start earning!

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.