2 weeks by Lera Melnik
CPA networks are an efficient way for marketers and those interested in affiliate marketing to earn money. These platforms bring together advertisers who are keen to promote their products or services. When you deliver leads to them, you get paid. This article will explore CPA network meaning and why they are an appealing means of earning.
CPA networks, or Cost Per Action networks, are platforms where advertisers place offers, and affiliate marketers choose which ones they want to promote. Each offer has specific conditions, such as a fee for filling out a registration form, downloading an app, or making a purchase. To attract an audience, various traffic sources can be utilized: Facebook, UAC, thematic sites, and advertising networks.
Thus, 3 parties are involved in working with CPA networks:
On an offer’s page within a CPA network, advertisers typically specify the payment amount and the target actions for which they are willing to pay a reward. You can also discover all the details about the offer, available GEOs for targeting, and approved and prohibited sources of traffic.
In CPA marketing, a conversion is an action the advertiser desires from a potential client, and the affiliate gets paid for completing the action. Here are the main types of conversions utilized in CPA networks:
CPL is one of the most frequently encountered forms of conversions, where the advertiser pays for collecting contacts. This could be filling out a form on a website, subscribing to a newsletter, or participating in a survey. Advertisers use this data for further engagement with the client, including email marketing or direct sales;
СPI focuses on mobile applications, where payment is made for each app installation. This type of conversion is particularly popular among app developers and marketers. The success of a campaign is often measured not only by the number of installations but also by the user activity that follows the installation;
CPA encompasses a broader range of actions compared to CPL and CPI. This can include purchases, registrations, subscriptions, deposits, and more. Payment for action means that the advertiser only pays when the user performs a specific action that directly generates profit;
Regarding CPS, the affiliate receives a percentage or a fixed sum from each sale. This type of conversion is often used in the E-commerce niche and other verticals where the ultimate goal is the sale of a product or service;
RevShare is a popular payment model in CPA networks, especially prevalent in Gambling, Finance, and other sectors where user transactions generate continuous revenue. Unlike one-time payments for an action or installation, RevShare implies that the marketer receives a percentage of the revenues the company earns from the clients they bring in throughout the duration of their activity.
Let’s outline the primary tools in CPA networks:
Advertisers themselves determine which types of traffic are accepted for promoting their offers. Bot and scam traffic is unwanted in any case, while other requirements may vary.
Preferred methods of traffic generation include:
Unwanted sources of traffic:
Cooperating with affiliate networks presents a profitable strategy for earning. Here’s why:
There is always a CPA network that offers the deals you need, no matter what your niche is. Here are some popular CPA networks where you can register to find a lucrative offer:
Direct your traffic to the top offers of the Yellana affiliate network. Here’s a selection of fresh offers for various niches:
1. 4rabet CD FB
ГЕО: Congo
CPA: $4.8
Paid event: deposit
ГЕО: Hungary
CPA: $115
Paid event: deposit
3. Babu88 NP
ГЕО: Nepal
CPA: $20
Paid event: deposit
4. ProtectVPN
GEO: Australia, the UK, Canada, the USA
CPA: $4, $7
Paid event: free trial
GEO: Brazil
CPA: $32
Paid event: deposit
One of the first steps is to review the network’s feedback. Positive feedback from other users can be a good indicator of reliability. Pay attention to comments about the payment timing and the quality of support. It’s also important to carefully consider the offered deals.
Not every affiliate network needs to offer many offers in various verticals. For affiliate marketers, the presence of quality offers may be more important. For example, if you specialize in casinos, look for a gambling CPA network that offers verified offers in this niche.
Also, pay attention to the payout conditions. Transparent conditions and payout options simplify the work process and reduce potential risks. Find out how often the CPA network makes payments and what the minimum hold is. This will be useful for planning your budget.
CPA networks offer affiliates a convenient way to earn money from advertising. They allow you to choose from a multitude of offers and earn income for specific actions, such as app installations or registrations. When choosing a CPA network, it is important to consider the reliability of payments, the quality of support, and the availability of necessary offers. Making the right choice will help you earn steadily and succeed in CPA marketing.