What is CPA network: Definition and Examples

CPA networks are an efficient way for marketers and those interested in affiliate marketing to earn money. These platforms bring together advertisers who are keen to promote their products or services. When you deliver leads to them, you get paid. This article will explore CPA network meaning and why they are an appealing means of earning.

CPA Network: What is It

CPA networks, or Cost Per Action networks, are platforms where advertisers place offers, and affiliate marketers choose which ones they want to promote. Each offer has specific conditions, such as a fee for filling out a registration form, downloading an app, or making a purchase. To attract an audience, various traffic sources can be utilized: Facebook, UAC, thematic sites, and advertising networks.

Thus, 3 parties are involved in working with CPA networks:

• Advertiser. The client who provides offers for CPA promotion;
• Affiliate marketer. Professionals who analyze available offers, select suitable ones, and initiate their promotion;
• CPA Network. The organizer and guarantor of the transaction, which ensures compliance with terms and offers convenient functionality for the cooperation between the arbitrageur and the advertiser.

On an offer’s page within a CPA network, advertisers typically specify the payment amount and the target actions for which they are willing to pay a reward. You can also discover all the details about the offer, available GEOs for targeting, and approved and prohibited sources of traffic.

Conversion Types in CPA Affiliate Networks 

In CPA marketing, a conversion is an action the advertiser desires from a potential client, and the affiliate gets paid for completing the action. Here are the main types of conversions utilized in CPA networks:

1. CPL (Cost Per Lead)

CPL is one of the most frequently encountered forms of conversions, where the advertiser pays for collecting contacts. This could be filling out a form on a website, subscribing to a newsletter, or participating in a survey. Advertisers use this data for further engagement with the client, including email marketing or direct sales;

2. CPI (Cost Per Install)

СPI focuses on mobile applications, where payment is made for each app installation. This type of conversion is particularly popular among app developers and marketers. The success of a campaign is often measured not only by the number of installations but also by the user activity that follows the installation;

3. CPA (Cost Per Action)

CPA encompasses a broader range of actions compared to CPL and CPI. This can include purchases, registrations, subscriptions, deposits, and more. Payment for action means that the advertiser only pays when the user performs a specific action that directly generates profit;

4. CPS (Cost Per Sale)

Regarding CPS, the affiliate receives a percentage or a fixed sum from each sale. This type of conversion is often used in the E-commerce niche and other verticals where the ultimate goal is the sale of a product or service;

5. RevShare (Revenue Share)

RevShare is a popular payment model in CPA networks, especially prevalent in Gambling, Finance, and other sectors where user transactions generate continuous revenue. Unlike one-time payments for an action or installation, RevShare implies that the marketer receives a percentage of the revenues the company earns from the clients they bring in throughout the duration of their activity.

Tools of Affiliate Marketing Networks 

Let’s outline the primary tools in CPA networks:

1. Offer management platform. The CPA network provides access to its offers and their details, such as payout rates, terms, and restrictions. Users can easily browse and select the most suitable offers for promotion. Some offers are available “in private,” exclusive deals that only experienced marketers can access. Generally, all offers in CPA networks are public, meaning they are open to all;
2. Tracking system (postback). A crucial tool that allows tracking all actions and conversions made through referral links. The postback system provides accurate data on where the traffic comes from and what actions users perform;
3. Analytics and reporting tools. These tools offer detailed reports and analytics on key performance indicators of campaigns, including clicks, CTR, EPC (average earnings per click), and registrations; Analytics help to understand which strategies work and make informed adjustments to campaigns;
4. Access to marketing materials. Advertisers often provide ready-made advertising materials, such as banners, videos, landing pages, which significantly simplify the process of launching advertising campaigns and increase their effectiveness;
5. Connection with managers. Most CPA networks offer tech support and educational materials that help new users quickly integrate into the process and start earning;
6. Payout processing. Various payout options, including bank transfers and e-wallets, ensure convenience and timely payouts.

What Traffic is Accepted by CPA Networks

Advertisers themselves determine which types of traffic are accepted for promoting their offers. Bot and scam traffic is unwanted in any case, while other requirements may vary. 

Preferred methods of traffic generation include:

• Contextual advertising. Attracts traffic through keyword queries, increasing the chances of high conversion;
• Social media. Advertising through social media takes into account demographic data and user interests;
• SEO. Attracts interested users through organic search;
• Push notifications. Instant messages sent directly to users’ devices. The audience is loyal as the user subscribes to the notifications themselves.
• Banner Advertising.

Unwanted sources of traffic:

• incentivized traffic. Actions performed for a reward rarely lead to long-term value for the brand;
• Brand context advertising. Unauthorized use can lead to legal disputes.
• Email campaigns. Due to the high likelihood of them being filtered as spam, many companies opt out of them;
• Doorways. Pages with automatic redirection are often perceived as deceiving users and can harm the brand’s reputation.

Why is it Profitable for Affiliates to Cooperate with CPA Networks?

Cooperating with affiliate networks presents a profitable strategy for earning. Here’s why:

1. Access to diverse offers. CPA networks provide affiliates access to a wide selection of offers for different verticals. You can try your hand at various niches without making individual deals with advertisers;
2. Creatives and resources. Many CPA networks provide arbitrageurs with access to ready-made creatives, landings, and other marketing materials they can use in their campaigns. This significantly simplifies the process of launching advertising campaigns and allows focusing on optimization and scaling;
3. Analytics and reporting. CPA networks provide detailed analytics and reports on the performance of campaigns. Arbitrageurs can easily track indicators such as clicks, conversions, visits to the offer page, and CR;
4. Support and training. Most CPA networks offer tech support and educational resources that can help affiliates learn to better promote offers. Additionally, network managers can provide recommendations for improving campaigns based on data analysis;
5. Timely payments. Reliable CPA networks ensure regular and timely payments. The minimum payout in affiliate networks is usually around $5.

Examples of CPA Networks

There is always a CPA network that offers the deals you need, no matter what your niche is. Here are some popular CPA networks where you can register to find a lucrative offer:

• Yellana (Apps, Betting, Dating, Gambling, Software, Casino);
• Trafee (Adult, Dating, Gambling, Sweepstakes);
• CPARoll (Betting, Crypto, Dating, E-commerce, Finance);
• RevenueLab (Betting, Gambling, Casino);
• CPA.house (Dating, Gambling, Mobile, Nutra/Health, Software, Sweepstakes)
• MaxBounty (Biz Opp, Crypto, Dating, E-commerce, Finance, Nutra/Health, Sweepstakes);
• Mobidea (Adult, Dating, Games, Mobile, Sweepstakes).

TOP 5 Offers at Yellana

Direct your traffic to the top offers of the Yellana affiliate network. Here’s a selection of fresh offers for various niches:

1. 4rabet CD FB

ГЕО: Congo

CPA: $4.8

Paid event: deposit

2. Ice casino HU

ГЕО: Hungary

CPA: $115

Paid event: deposit

3. Babu88 NP

ГЕО: Nepal

CPA: $20

Paid event: deposit

4. ProtectVPN

GEO: Australia, the UK, Canada, the USA

CPA: $4, $7

Paid event: free trial

5. Alphaxbets BR

GEO: Brazil

CPA: $32

Paid event: deposit

How to Choose a CPA Affiliate Network? Tips for Newbies

One of the first steps is to review the network’s feedback. Positive feedback from other users can be a good indicator of reliability. Pay attention to comments about the payment timing and the quality of support. It’s also important to carefully consider the offered deals. 

Not every affiliate network needs to offer many offers in various verticals. For affiliate marketers, the presence of quality offers may be more important. For example, if you specialize in casinos, look for a gambling CPA network that offers verified offers in this niche. 

Also, pay attention to the payout conditions. Transparent conditions and payout options simplify the work process and reduce potential risks. Find out how often the CPA network makes payments and what the minimum hold is. This will be useful for planning your budget.

Conclusion

CPA networks offer affiliates a convenient way to earn money from advertising. They allow you to choose from a multitude of offers and earn income for specific actions, such as app installations or registrations. When choosing a CPA network, it is important to consider the reliability of payments, the quality of support, and the availability of necessary offers. Making the right choice will help you earn steadily and succeed in CPA marketing.