How to advertise Gambling in India

What is this article about?

  1. Indian Gambling market: is it worth your attention?
  2. Understanding Indian target audience for Gambling ads
  3. How to run Gambling traffic in India
  4. Top Gambling offers for India from Yellana
  5. Conclusion

There are a lot of GEOs to choose from, but India has always been a desirable market for sports betting and online casino advertising because of its sizable and constantly expanding population as well as its cheap traffic volumes. Affiliates have a lot of opportunities to capitalize on India’s enthusiastic gambling culture year-round.

In this article, we will delve into everything you need to know to succeed in running Gambling advertising traffic in India!

Indian Gambling market: is it worth your attention?

To start with, India witnessed a significant surge in internet penetration, reaching over 52% in 2024, compared to a mere 14% in 2014. While these figures might seem modest, they signify that more than half of India’s staggering population of 1.4 billion has internet access in this year alone. This moved India to the second position globally in terms of active internet users.

Internet penetration rate in India from 2014 to 2024
(Source: Statista)

In India, the sheer number of smartphones is astounding. By 2040, estimates show that there will be 1.55 billion smartphone users, having surpassed one billion in 2023.

Number of smartphone users in India in 2010 to 2023, with estimates until 2040 (in millions)
(Source: Statista)

The demographics of India are another factor driving the expansion of online casino promotion. According to Countrymeters, the country’s population is expected to grow by about 50,000 individuals every day by 2024, providing a large and constantly growing pool of potential customers for online Gambling and Betting ads.

However, regulation of online games in India poses a challenge for advertisers and gambling operators. Gambling legislation in the nation is complicated and differs from one state to the next. While some states have made particular types of gambling legal, such as lotteries and horse racing, others have made gambling completely illegal or subject to rigorous regulations.

Despite these legal obstacles, India’s gambling business is nevertheless thriving. The strong demand for gaming services and the growing uptake of digital technology are expected to drive the Indian online gambling industry revenue growth to US$2.90 billion by 2024.

Understanding Indian target audience for Gambling ads

According to The Lancet, the online gaming industry is on a rapid expansion trajectory, projected to reach US$5 billion by 2025, with an estimated 500 million users. With online gambling becoming a significant market for the gaming industry, its increase is a sign of the growing digitalization of leisure activities.

To launch profitable iGaming ad campaigns, it is vital to comprehend the tastes and behaviors of the target audience. 

Social media platforms are crucial in influencing consumer engagement and advertising outreach in India. Social media platforms including Facebook, Instagram, YouTube, WhatsApp, Telegram and WeChat are the most widely used ones. Interestingly, Instagram became the most popular platform for influencer marketing in India in 2023, demonstrating the importance of visual material and endorsements from influencers in generating interest from customers.

However, it’s essential to note that TikTok is banned in India due to security reasons, leading to the emergence of local alternatives like HiPi. 

As a result, Meta’s platforms, including Facebook, are among the most popular channels for advertising casino games in the country.

When targeting the Indian audience, understanding their socioeconomic profile is also crucial. In India, there is a significant disparity in the incomes of different groups of people. As a result, wealthy Indians have less interest in gambling and sports betting. Because of this, the Gambling and Betting vertical is best suited for the lower classes looking to make a quick profit, even if winnings are relatively small.

Reaching and interacting with an Indian audience also heavily depends on language. India is a multilingual nation where Hindi is the most common mother tongue and English is a commonly used language for communication. 

Though they speak English everywhere, it is important to keep in mind that our target audience is not fluent in the language. These are crucial considerations to make while developing advertising creatives.

Finally, in order to target the appropriate audience categories, it is critical to understand the geographic distribution of wealth and income levels inside India.

A sizable section of the middle class lives in cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Ahmedabad, Surat, Pune, and Jaipur, which are also centers of economic activity. Instead of concentrating only on poorer regions like Dharavi, Kolkata, and Varanasi, which might not have the same amount of opportunity for ongoing engagement and conversions, focusing on these cities can produce quality leads.

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How to run Gambling traffic in India

One of the most widely used traffic sources for online casino advertising in India is Facebook. Webmasters use a variety of strategies to get around regulatory limitations on Gambling, including evading bans on the platform itself. To understand how to profit on cheap gambling traffic in India with Facebook, read the guide below.

As was already said, Instagram is India’s top social media network for influencer marketing. Making use of this platform can result in a large increase in the target audience’s reach and engagement. To increase brand visibility and encourage conversions, webmasters should take advantage of this information.

Search Engine Optimization (SEO) presents another valuable source of traffic for running Gambling ads traffic in India. While investing in a high-quality domain, design, and hosting is essential, regular updates with fresh content are equally crucial. Dive deeper into optimizing websites through SEO with our guide to the best SEO tips for Gambling websites.

Promotion using Google Universal App Campaigns (UAC) is profitable for seasoned teams with large budgets. Even while Google might occasionally put obstacles in the way of mobile app developers, using UAC can have a significant impact, especially when targeting mobile traffic. See our in-depth guide below to understand how to work with this traffic source.

Timing is key when it comes to promoting betting activities, with the Indian Premier League (IPL) representing a prime opportunity for webmasters. Keeping up with the sporting calendar ensures optimal campaign planning and execution to capitalize on peak engagement.

How to make creatives for Indian Gambling market

Conversions are largely driven by effective creatives. During sporting events like the IPL, featuring images of popular teams or individual players alongside enticing welcome bonuses can capture audience attention and prompt action.

In the Indian market, straightforward messaging and creatives are frequently preferred. The audience responds well to triggers of wealth and luxury; images of wealthy Indian men wearing expensive accessories and accompanied by attractive ladies work very well.

By employing these strategies and leveraging the nuances of the Indian market, webmasters can effectively capitalize on the potential for online casino advertising in India.

Top Gambling offers for India from Yellana

Time to show what we’ve prepared for you. The casino offers that are presented here are not all that we have so if you want something specific, contact your personal manager!

  1. Babu88 IN
    GEO: IN
    Paid event: deposit
    CPA: 25 USD
  1. 4rabet IN PPC
    GEO: IN
    Paid event: deposit
    CPA: 25 USD
  1. 4rabet IN ASO
    GEO: IN
    Paid event: deposit
    CPA: 20 USD


Now that you know how to buy gambling ad traffic in India, it’s time to put your knowledge into action. Register with Yellana and kickstart your affiliate marketing journey with our dedicated guidance and support!

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.