The Ultimate Antivirus Advertising Promotion Guide: From Beginner to Pro

If you are looking for a market niche where advertisements are effective year-round, you’re here for the right reason! 

In this guide, we’ll examine the relevance of the security software market and discuss the best ways to run antivirus traffic to get the most lucrative results.

Reasons to pay attention to antivirus offers in 2023 

Let’s take a look at the big picture before we get into the intricacies of how to promote antivirus ads. 

Now, since the pandemic hastened the practice of extensive remote work, there has been a large rise in global spending on information security and, consequently, on security software.

Key takeaways:

• Security software revenue worldwide reached 60.88bn USD in 2021, marking the strongest industry growth since 2016;
• Global spending on information security has been growing from 2017 to 2022, increasing from 101.5 billion U.S. dollars in 2017 to 169 billion U.S. dollars in 2022;
• In the coming years, the market for information security technologies is expected to expand. The amount spent on information security globally is anticipated to more than double from 2017 levels by 2024;
• Currently, there are about 970 million pieces of malware spreading online. Moreover, at least 350,000 new dangerous programs are discovered each day.

That being said, in affiliate marketing antivirus software will never lose its relevance as it now serves more purposes than only capturing trojans. They evolved into multi-layered safeguards for the technology and data kept on it. Considering that the number of malware is growing every year, it’s not even worth considering whether a user needs antivirus software or not.

How to pick the best antivirus offer with Yellana

The following are the main steps you must take when choosing the antivirus offer:

Select between a direct offer or an affiliate network

This will be the first choice you must make. There are many excellent antivirus direct programs and solutions accessible, compared to other affiliate marketing sectors. By avoiding the middleman, going straight can help you achieve the best payout rates. 

In contrast to working with an affiliate network, the other requirements might not be as advantageous to a webmaster. For instance, you won’t have to work with lots of companies and it’s simpler to switch between offers if you use affiliate networks.

Choose the most popular antivirus programs

Here are some of the most popular antivirus affiliate programs you can try out right now:

• Avast
• Panda
• Kaspersky
• Heimdal Security
• BullGuard

Average payouts

Within the antivirus niche, payouts are flexible and can vary from several cents to tens of dollars.

Besides, many affiliate programs for antivirus software provide recurring commissions. As a result, you can generate a passive revenue stream by getting paid each time a customer renews their subscription.

Landing pages and pre-landers for antivirus advertisement

Despite the fact that the majority of affiliate programs either advise direct linking or have their own landing pages, it’s still crucial to adhere to some basic antivirus advertisement concepts.

1. Quiz or questionnaire

A quiz or questionnaire may be a beneficial addition to the sales funnel since it allows the user to determine on their own whether they need greater online security. Making people aware of the importance of antivirus software and other privacy-protecting services may also be achieved by conducting a poll on their browsing habits.

2. Improving performance with a pre-lander

It is advised to utilize a different pre-lander when the landing page directs users to the registration page. By including a page with more information, you can improve the performance of such a campaign.

3. Avoiding aggressive messaging

The majority of traffic sources ban aggressive landers, even if they are typical for spy tools that warn users of present dangers and implore them to install antivirus software. In fact, engaging in such aggressive promotion may result in a permanent ban. So it’s best to stay with landing pages that offer “friendly advice”.

In order to effectively promote the offer, three components – creative, pre-lander, and landing page – should come together. 

Your creative is the main component that grabs users’ attention among the three, while the other two keep your lead’s interest.

Which GEOs work best for antivirus ads?

In order to understand which GEO to choose for antivirus advertisement, let’s take a look at which countries were affected the most by various malware attacks.

The following GEOs are vital to consider when running antivirus ads:

1. US
2. UK
3. India
4. Germany
5. Brazil
6. UAE
7. Mexico
8. Japan

How to promote antivirus ads the most effectively

Let’s look at what needs to be considered for your campaign to perform at its best.

Push ads is the best way to go

Without keeping any intrigues, the most effective way of running an antivirus traffic is via push ads. 

Why is that?

Here are the main reasons:

• Push notification has the appearance of an operating system reminder. It is appropriate to alert the user that his machine could require enhanced security in this situation;
• Prices and push traffic costs are fairly democratic;
• Push notifications are delivered to real people who have subscribed to them.

Moreover, the best devices for promoting antivirus ads are desktop ones. While the majority of download offers have great conversion rates for mobile devices, a great deal of mobile users tend to stick to applications and games.

How to promote antiviruses using push advertising

If you want your antivirus advertisement to bring leads and generate profit, more sophisticated targeting here is essential.

• Pay attention to the device models and manufacturers
  The most straightforward solution is to divide campaigns by operating systems. However, you may take it a step further and create distinct advertisements for various device types or producers. In this situation, the model name strategy on the creative will make it appear more believable to the user.
• Don’t overlook those who have slow Internet connections
  A Wi-Fi/3G test of multiple ads would be beneficial. In Tier 2 and Tier 3 GEOs, where the Internet speed may be poor, it is particularly important.
• Limit clicks and impressions
  The optimal way to avoid overwhelming the consumer while simultaneously giving them the sense that something is amiss with their device is 2 impressions and 2 clicks a day.
• Best sources tested in advance
  It is preferable to begin tests with carefully selected sources because you can immediately tell if a result has been obtained or not.
• Run separate campaign for each browser
  To make your message appear as though it came from the browser your target audience is using, it is essential to run separate antivirus ads campaigns for each browser and to include their logo on your creatives.
• Target older Windows devices as well
  You can also target older Windows devices that senior citizens enjoy. Pay attention to the Microsoft Edge browser as well, as many Americans in their older years use it.

Optimization tips for antivirus campaigns

1. Placements that cost more than the offer payout and generate no leads (or conversions) should be removed. You’ll obviously get antivirus traffic from hundreds of places, so you need to weed out the ones that aren’t working while continuing to optimize frequently – daily is recommended.

2. You need to get rid of a creative if there are any obvious indications that it is performing worse than the others.

3. Find out which landing page is doing the best if you are using more than one.

4. After a few days, you may go further into the data and try to optimize those areas as well by looking at devices, OS kinds, etc. But try not to over-optimize your campaigns from the start; it won’t work that way.

Creatives peculiarities according to GEOs

When it comes to creatives, it is crucial to distinguish between countries with a high knowledge of cybersecurity and countries with a low awareness as it will have a significant impact on your messaging.

According to the National Cyber Security Index (NCSI), residents living in the UK, the US, Germany and Japan are more vigilant about cybersecurity and utilize antivirus software.

Keep that in mind because straightforward creatives like “Your PC is infected” probably won’t get the job done. Instead, try using messages like “Scan PC for viruses” in your antivirus ads. 

Additionally, users in developed countries frequently look for discounts on antivirus software, therefore don’t be shy to use it in your creatives like shown below:

On the contrary, India, the UAE, Brazil and Mexico are countries where classic antivirus ads approaches are more likely to perform well.

Conclusion

The necessity for privacy and security of all types of Internet-connected devices gave rise to the antivirus industry.

As more individuals work from home and more computers are bought each year, the antivirus niche is becoming more and more well-liked in affiliate marketing. It is a steadfast industry that will see rising demand as risks brought on by cyberattacks become more advanced over the next course of years.

Now, when you know how to run antivirus ads the most effectively, time to increase your profits with Yellana! Our managers know how to pick the offer that suits you best, make sure of it yourself.

Daniil Kolesnikov

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.