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If you are looking for a market niche where advertisements are effective year-round, you’re here for the right reason!
In this guide, we’ll examine the relevance of the security software market and discuss the best ways to run antivirus traffic to get the most lucrative results.
Let’s take a look at the big picture before we get into the intricacies of how to promote antivirus ads.
Now, since the pandemic hastened the practice of extensive remote work, there has been a large rise in global spending on information security and, consequently, on security software.
That being said, in affiliate marketing antivirus software will never lose its relevance as it now serves more purposes than only capturing trojans. They evolved into multi-layered safeguards for the technology and data kept on it. Considering that the number of malware is growing every year, it’s not even worth considering whether a user needs antivirus software or not.
The following are the main steps you must take when choosing the antivirus offer:
This will be the first choice you must make. There are many excellent antivirus direct programs and solutions accessible, compared to other affiliate marketing sectors. By avoiding the middleman, going straight can help you achieve the best payout rates.
In contrast to working with an affiliate network, the other requirements might not be as advantageous to a webmaster. For instance, you won’t have to work with lots of companies and it’s simpler to switch between offers if you use affiliate networks.
Here are some of the most popular antivirus affiliate programs you can try out right now:
Within the antivirus niche, payouts are flexible and can vary from several cents to tens of dollars.
Besides, many affiliate programs for antivirus software provide recurring commissions. As a result, you can generate a passive revenue stream by getting paid each time a customer renews their subscription.
If you want to earn on antivirus traffic with Yellana, we are here to help!
All you need to do is to register in our network and contact your personal affiliate manager who will pick the most profitable antivirus offer on request specifically for you.
Despite the fact that the majority of affiliate programs either advise direct linking or have their own landing pages, it’s still crucial to adhere to some basic antivirus advertisement concepts.
A quiz or questionnaire may be a beneficial addition to the sales funnel since it allows the user to determine on their own whether they need greater online security. Making people aware of the importance of antivirus software and other privacy-protecting services may also be achieved by conducting a poll on their browsing habits.
It is advised to utilize a different pre-lander when the landing page directs users to the registration page. By including a page with more information, you can improve the performance of such a campaign.
The majority of traffic sources ban aggressive landers, even if they are typical for spy tools that warn users of present dangers and implore them to install antivirus software. In fact, engaging in such aggressive promotion may result in a permanent ban. So it’s best to stay with landing pages that offer “friendly advice”.
In order to effectively promote the offer, three components – creative, pre-lander, and landing page – should come together.
Your creative is the main component that grabs users’ attention among the three, while the other two keep your lead’s interest.
In order to understand which GEO to choose for antivirus advertisement, let’s take a look at which countries were affected the most by various malware attacks.
The following GEOs are vital to consider when running antivirus ads:
Let’s look at what needs to be considered for your campaign to perform at its best.
Without keeping any intrigues, the most effective way of running an antivirus traffic is via push ads.
Why is that?
Here are the main reasons:
Moreover, the best devices for promoting antivirus ads are desktop ones. While the majority of download offers have great conversion rates for mobile devices, a great deal of mobile users tend to stick to applications and games.
If you want your antivirus advertisement to bring leads and generate profit, more sophisticated targeting here is essential.
When it comes to creatives, it is crucial to distinguish between countries with a high knowledge of cybersecurity and countries with a low awareness as it will have a significant impact on your messaging.
According to the National Cyber Security Index (NCSI), residents living in the UK, the US, Germany and Japan are more vigilant about cybersecurity and utilize antivirus software.
Keep that in mind because straightforward creatives like “Your PC is infected” probably won’t get the job done. Instead, try using messages like “Scan PC for viruses” in your antivirus ads.
Additionally, users in developed countries frequently look for discounts on antivirus software, therefore don’t be shy to use it in your creatives like shown below:
On the contrary, India, the UAE, Brazil and Mexico are countries where classic antivirus ads approaches are more likely to perform well.
The necessity for privacy and security of all types of Internet-connected devices gave rise to the antivirus industry.
As more individuals work from home and more computers are bought each year, the antivirus niche is becoming more and more well-liked in affiliate marketing. It is a steadfast industry that will see rising demand as risks brought on by cyberattacks become more advanced over the next course of years.
Now, when you know how to run antivirus ads the most effectively, time to increase your profits with Yellana! Our managers know how to pick the offer that suits you best, make sure of it yourself.