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Affiliate marketing is a popular and profitable way of making money online by promoting other people’s products or services and earning commissions for every sale or action.
But not all affiliate marketing niches are created equal. Some are more lucrative, competitive, and evergreen than others.
Let’s explore some of the top affiliate marketing verticals that you can choose from to start or scale your affiliate marketing business in 2023!
A vertical or niche is a specific market segment that has a common interest, problem, or needs. For example, Gaming, Dating, and Software are broad verticals in affiliate marketing. Within each vertical, some sub-verticals or niches target a more specific audience.
Choosing a vertical is an important step in affiliate marketing because it determines the type of products or services you will promote, the audience you will target, the traffic sources you will use, and the strategies you will implement.
There is no one-size-fits-all answer to this question. Different affiliates may have different preferences and criteria for choosing among the most profitable verticals.
However, here are some general tips that can help you make an informed decision:
Now that you have some idea of how to choose a vertical in affiliate marketing, let’s guide you through the verticals in affiliate marketing that are expected to be profitable and popular in 2023.
Software and mobile utilities are products or services that help users perform various tasks on their computers or mobile devices. Examples include antivirus software, VPN services, cloud storage solutions, productivity apps, etc.
This vertical is evergreen because people are always looking for new and better software to improve their online experience and security. Moreover, this vertical has high payouts because software products usually have recurring subscriptions or upsell that generate more revenue for affiliates.
Some of the advantages of promoting software and mobile utilities are:
Sweepstakes vertical is one of the oldest popular niches in affiliate marketing. It involves promoting sweepstakes and contests that offer prizes to participants. Affiliates earn commissions for each lead they generate, which is typically someone who enters the sweepstakes or contest.
Sweepstakes offers are usually very attractive to customers as they have a chance to win big prizes. It’s a natural human desire to get some freebie, so the niche will always be on the go, it’s certainly worth testing.
Their diversity extends widely to various fields and audiences, such as surveys, quizzes, games, coupons, or trials. At the same time, the methods of generating traffic are quite simple and include push notifications, popunders, native ads, social media, or email marketing.
The Dating vertical is another popular and lucrative niche in affiliate marketing. The online dating industry is projected to reach USD 9.9 billion by 2026, according to Zion Market Research. This vertical offers a variety of sub-niches, including niche dating sites for specific interests, age groups, and sexual orientations.
What’s more, in 2022 the amount of people who use dating apps or services have reached 366 million worldwide. This means that the potential target audience is huge and only bound to grow, so marketers shall certainly pay attention to it.
With the advent of dating apps and websites, the Dating vertical has grown significantly in recent years. These platforms have revolutionized how people meet and interact with each other, leading to a surge in demand for dating products and services.
For affiliates, the Dating vertical offers high earnings potential, and a wide range of sub-niches to explore together with classic dating apps.
Pin Submit vertical is a relatively new niche in affiliate marketing. Just like in the other mentioned verticals in this article, CPA network Yellana has offers in this niche.
How does it work?
It involves promoting offers where customers are required to enter their mobile phone number and receive a pin code via text message. The customer then enters the pin code on the offer page, and the affiliate earns a commission.
Pin Submit offers are popular among affiliates as they have a high conversion rate and are easy to promote. The thing is that they are widely promoted via pop traffic, which means that an affiliate doesn’t need to think much about creatives, just craft a working landing page and that’s it!
If you are looking for a vertical that meets the needs of anticipation and winnings, choose Betting&Gambling (also known as iGaming) – those verticals rarely disappoint. It involves promoting online casinos, sports betting, and other gambling websites.
Affiliates earn commissions for each customer they refer to the gambling website who makes a deposit, places a bet or registers. The consumer base of these niches is constantly growing.
Also having great potential for scalability and large payouts make these offers sufficiently lucrative in the promotion market. Statista did research and showed that the global market was valued at USD 53.7 billion in 2019 and is expected to reach USD 127.3 billion by 2027. This proves the profitability of these niches. And the GEOs are as wide as possible, starting from LATAM to Asia!
Each of these verticals has its advantages and challenges, as well as some of the best affiliate marketing niches and networks that you can join. We hope this article has given you some insights and inspiration for choosing your affiliate marketing vertical!
Remember to do your market research, test different offers and traffic sources, and follow the best practices and trends in your niche.