Top Verticals In Affiliate Marketing

What is this article about?

  1. What is a Vertical in Affiliate Marketing?
  2. Best Affiliate Marketing Verticals in 2023 
  3. Conclusion

Affiliate marketing is a popular and profitable way of making money online by promoting other people’s products or services and earning commissions for every sale or action. 

But not all affiliate marketing niches are created equal. Some are more lucrative, competitive, and evergreen than others. 

Let’s explore some of the top affiliate marketing verticals that you can choose from to start or scale your affiliate marketing business in 2023!

What is a Vertical in Affiliate Marketing?

A vertical or niche is a specific market segment that has a common interest, problem, or needs. For example, Gaming, Dating, and Software are broad verticals in affiliate marketing. Within each vertical, some sub-verticals or niches target a more specific audience. 

Choosing a vertical is an important step in affiliate marketing because it determines the type of products or services you will promote, the audience you will target, the traffic sources you will use, and the strategies you will implement. 

How to Choose a Vertical in Affiliate Marketing?

There is no one-size-fits-all answer to this question. Different affiliates may have different preferences and criteria for choosing among the most profitable verticals.

However, here are some general tips that can help you make an informed decision:

  • Do your market research. Before you dive into any vertical, you should do some market research to understand the size, trends, demand, competition, and profitability of the market.
  • Follow your passion or expertise. If you have a passion or expertise in a certain topic or industry, you may want to choose a vertical that aligns with your interest or knowledge. This can give you an edge over other affiliates who may not be as familiar or enthusiastic about the niche.
  • Test different offers and traffic sources. Once you have narrowed down your vertical choices, you should test different offers and traffic sources to see which ones perform well for you. You can use tools such as RichAds to run push notification campaigns for various offers and track their performance.
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Best Affiliate Marketing Verticals in 2023 

Now that you have some idea of how to choose a vertical in affiliate marketing, let’s guide you through the verticals in affiliate marketing that are expected to be profitable and popular in 2023. 

Software and Mobile Utilities

Software and mobile utilities are products or services that help users perform various tasks on their computers or mobile devices. Examples include antivirus software, VPN services, cloud storage solutions, productivity apps, etc. 

This vertical is evergreen because people are always looking for new and better software to improve their online experience and security. Moreover, this vertical has high payouts because software products usually have recurring subscriptions or upsell that generate more revenue for affiliates. 

Some of the advantages of promoting software and mobile utilities are:

  • High demand and conversion rates. Software and mobile utilities are essential for most online users who want to protect their devices from malware, access geo-restricted content, store their files online, etc. Therefore, these offers have high demand and conversion rates among various audiences.
  • Low competition and entry barriers. Compared to other popular verticals such as health or dating, software, and mobile utilities have relatively low competition and entry barriers for affiliates. You don’t need to have a lot of technical knowledge or experience to promote these offers. You can also find many free or low-cost push and pop ads from AD Networks.


Sweepstakes vertical is one of the oldest popular niches in affiliate marketing. It involves promoting sweepstakes and contests that offer prizes to participants. Affiliates earn commissions for each lead they generate, which is typically someone who enters the sweepstakes or contest. 

Sweepstakes offers are usually very attractive to customers as they have a chance to win big prizes. It’s a natural human desire to get some freebie, so the niche will always be on the go, it’s certainly worth testing.

Their diversity extends widely to various fields and audiences, such as surveys, quizzes, games, coupons, or trials. At the same time, the methods of generating traffic are quite simple and include push notifications, popunders, native ads, social media, or email marketing.


The Dating vertical is another popular and lucrative niche in affiliate marketing. The online dating industry is projected to reach USD 9.9 billion by 2026, according to Zion Market Research. This vertical offers a variety of sub-niches, including niche dating sites for specific interests, age groups, and sexual orientations.

What’s more, in 2022 the amount of people who use dating apps or services have reached 366 million worldwide. This means that the potential target audience is huge and only bound to grow, so marketers shall certainly pay attention to it.

With the advent of dating apps and websites, the Dating vertical has grown significantly in recent years. These platforms have revolutionized how people meet and interact with each other, leading to a surge in demand for dating products and services.

For affiliates, the Dating vertical offers high earnings potential, and a wide range of sub-niches to explore together with classic dating apps.

Pin Submit

Pin Submit vertical is a relatively new niche in affiliate marketing. Just like in the other mentioned verticals in this article, CPA network Yellana has offers in this niche. 

How does it work? 

It involves promoting offers where customers are required to enter their mobile phone number and receive a pin code via text message. The customer then enters the pin code on the offer page, and the affiliate earns a commission. 

Pin Submit offers are popular among affiliates as they have a high conversion rate and are easy to promote. The thing is that they are widely promoted via pop traffic, which means that an affiliate doesn’t need to think much about creatives, just craft a working landing page and that’s it! 

Betting and Gambling

If you are looking for a vertical that meets the needs of anticipation and winnings, choose Betting&Gambling (also known as iGaming) – those verticals rarely disappoint. It involves promoting online casinos, sports betting, and other gambling websites. 

Affiliates earn commissions for each customer they refer to the gambling website who makes a deposit, places a bet or registers. The consumer base of these niches is constantly growing. 

Also having great potential for scalability and large payouts make these offers sufficiently lucrative in the promotion market. Statista did research and showed that the global market was valued at USD 53.7 billion in 2019 and is expected to reach USD 127.3 billion by 2027. This proves the profitability of these niches. And the GEOs are as wide as possible, starting from LATAM to Asia!


Each of these verticals has its advantages and challenges, as well as some of the best affiliate marketing niches and networks that you can join.  We hope this article has given you some insights and inspiration for choosing your affiliate marketing vertical! 

Remember to do your market research, test different offers and traffic sources, and follow the best practices and trends in your niche. 

If you need to make a good choice that is right for you in marketing, join Yellana!

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.