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Despite being around for a while, sweepstakes ads are still popular today.
Why is that? These offers are ideal for beginners because they emphasize high conversion, low cost, and fantastic results.
Continue reading to learn the most recent strategies being used by marketing professionals to advertise sweepstakes.
The word “sweepstakes” refers to a variety of offers that give users the chance to win a prize in exchange for requested actions, such as email, contact entry or subscription.
The most popular prizes are electronic devices, tickets to a vacation, music festival, or other form of event, gift cards to stores, and even vehicles. However, giveaways can be anything at all.
The simple entry requirements and low starting costs of the sweepstakes have contributed significantly to its success. The sweepstakes vertical is frequently recognized as being the most beginner-friendly push ad marketing vertical. Additionally, one of the most well-known verticals for push advertising is sweepstakes.
Sweepstakes offers are so attractive for a number of reasons.
For instance, they are independent of the state of the economy and are never impacted by large-scale events that are now taking place in the world. People will always desire free things if you ask them to, especially if there is no entry fee and all they need to do is provide you their email and some other details.
Here are some important giveaway statistics for 2023:
Sweepstakes is also the vertical that is most commonly recommended to less experienced advertisers due to their low barrier to entry and strong conversion rates. Conversions for those offers are also cheap and don’t require the highest quality of traffic because the click flow is so straightforward and clear.
Another thing to bear in mind is that, even while sweepstakes ads may all follow the same general rules, they frequently take on different shapes.
Here are the four main categories of sweepstakes offers:
Depending on your skills, pay attention to the following advertising formats:
Before you begin running traffic, have a look at these tips to make sure you won’t experience any usual difficulties in picking the right prize for your audience.
Even though sweepstakes offers are perennial, tendencies still exist in them. Let’s examine the trends influencing this sector at the moment in order to keep on top of sweeps advertising.
Affiliate marketers used the “win an iPhone” approach from year to year, but like any good solution, it fizzled out at some point. Lotteries for iPhones have lost their appeal to users. They’ve seen them millions of times already. It is not surprising that gift trends have changed in 2023. It’s time to switch to other prizes if you stop making money from sweepstakes.
Users are actively taking part in cash sweepstakes as a result of the recent crisis’ poor impact on the market. As for the Tier-1 countries, offers like different fitness programs, games, and gaming tools perform well as people in developed countries have been trying to pick up new hobbies or recover from the stay-at-home “fatness.”
Besides, several products including sneakers, Dyson hair dryers, game consoles, and wireless headphones, deliver remarkable performance. Gift cards from well-known businesses continue to be common sweepstakes rewards as well.
Today, there is a big demand for eco-friendly projects, therefore you can employ related rewards for your sweepstakes. Whether it be a week-long camping excursion or electric vehicles. Additionally, you’ll be able to increase the selection of appropriate placement platforms.
The use of gamification in sweepstakes is still popular. It increases the appeal and excitement of the material and advertisements. The use of leaderboards is one of the most prominent examples of supplementary gamification. Advertisers who integrate leaderboards into landing pages engage consumers and motivate them to take further action by letting users see their direct competitors in the race for a reward. Also, such formats as spin win or wheel of fortune perform well and inspire the desire to win in most users.
A growing number of people are using AI and AR technologies. But it also makes content more tailored and campaigns more successful. Use this information as a great opportunity and a means to boost content engagement.
In addition to the aforementioned factors, remember that using a personalized approach and OS-friendly creatives will improve campaign performance as well.
The most effective pre-landers and landing pages for sweepstakes include engaging games, quizzes, and surveys to prepare users to provide their information. They not only encourage users to interact with the page, but they also create a foundation of legitimacy by convincing them that they are uniquely eligible for the prize.
Comment/review fields are another excellent way to give social support for your offer, while countdown clocks can assist customers develop a feeling of urgency. Displaying the entire value of the prize on your landing page further encourages users to take advantage of this offer.
Now that you are aware of what sweepstakes advertising is, time to share our best offers so far!
Paid event: registration
GEO: US
SOI: 3.4 USD
Paid event: registration
GEO: DE
SOI: 2.4 USD
Paid event: registration
GEO: DE
SOI: 2.4 USD
Paid event: registration
GEO: DE
SOI: 2.4 USD
Paid event: registration
GEO: DE
SOI: 2 USD
Sweepstakes are an evergreen industry that includes a range of promotions that provide participants the chance to win big prizes in exchange for giving a small amount of data. Keeping up with trends in this market necessitates constant content updates, but quick conversion makes it rewarding. Sweeps are ideal for beginning advertisers because of their simple entrance requirements and high conversions.
Do you want to get regular profits on sweepstakes offers from Yellana? With our amazing support team you’ll be running high-quality traffic only, see for yourself!