Cashing in on Cricket World Cup with Yellana

What is this article about?

  1. Where is cricket most popular?
  2. India's common misconceptions
  3. Benefits of running Betting traffic to India
  4. What creatives perform best in India?
  5. How to target India the most effectively?
  6. Best cricket offers in Yellana: Indian edition
  7. Conclusion

Cricket is perceived by many people who don’t understand it as a slow and boring sport, but it is actually one of the most popular games in the world, and webmasters can gain a lot from it.

The Cricket World Cup is what brought us today, and since the first game starts on October 5, 2023, we must be prepared.

So let’s dive into where to profit the most from cricket and start making money with the Yellana team!

Where is cricket most popular?

With 2.5 billion fans, cricket is the second most popular sport, slightly behind soccer/football, which has 3.5 billion. The Asian countries of India, Bangladesh, Pakistan, and Sri Lanka are home to the majority of cricket supporters.

There are different ways to play cricket, but let’s take a look at the countries who play Test cricket, the sport’s oldest and most prestigious format. 

ICC Cricket Rankings: Leading men’s test countries worldwide as of June 2023
(Source: Statista)

As you can see, India is currently the clear leader among all GEOs, and since all of the Cricket World Cup matches will be played there, we will concentrate on this country.

After that, we will share our exclusive cricket offers that the Yellana team has prepared for you! 

India’s common misconceptions

Before we get into greater detail regarding India, there are a few myths that need to be dispelled.

First of all, let’s start by clarifying a common myth that India is a nation plagued by misery, devastation, and unhygienic living conditions. Reality is more complicated than that.

Truly, there are a lot of people in India who are below the poverty level, but this does not represent the total population. There are both very poor and incredibly rich people living among its 1.5 billion inhabitants.

With such a vast population, it is yet feasible to generate enormous profits just by volume, even if targeting only the poor.

Secondly, some webmasters can be repelled by the fact that only about 62% of the Indian population are connected to the Internet (in the US, for instance, this figure reaches 92%). 

However, things are not so clear-cut here either.

India had more than 881.25 million internet subscribers at the end of the March 2023 quarter, according to the most recent TRAI (Telecom Regulatory Authority of India) quarterly performance report of the telecom industry.

Even before that, India already had the second-largest digital population in the world by the beginning of 2023:

Countries with the largest digital populations in the world as of January 2023 in millions
(Source: Statista)

Moreover, these statistics are based on the number of ISP customers, but many Indians access the internet through a friend or neighbor. 

Simply put, there is a sizable audience, and it is absolutely worth looking over.

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Benefits of running Betting traffic to India

When looking to India as a possible GEO for promoting Betting, the first thing to evaluate is how committed the local authorities are to the industry. For instance, there are still no strong legal restrictions on Betting in this country, which allows for practically total freedom of action.

The second thing that plays into our hands is the Indian mentality. However, it should be made clear right away that due to the vast socio economic imbalance among its citizens, it is hard to provide a thorough description of the Indian psyche in a single line. 

India’s populace is, nevertheless, a fairly gambling-friendly one in general. It applies both to poor Indians who aspire to escape poverty as well as wealthy ones.

Under this arrangement, webmasters have numerous options to make good money here, where both the state does not forbid Betting and the local community enjoys it!

What creatives perform best in India?

Lucky us, people in India are not as oversaturated with advertising as Europeans or Americans, and therefore are less demanding of creatives.

However, you must be aware of a few factors in order for creatives to lead to conversions:

  • Nationality
    Hindus are open to traveling the world, but using the banner that depicts someone who obviously resembles an Indian will bring a much better outcome. However, don’t go too far with stereotypes of Hindus in your creatives as it can have the opposite result.
  • Localization
    Hindi is the official language of India. However, many Hindus, especially those with higher education, speak English fluently. Thus, it makes sense to make creatives in Hindi for the poor and in English for the wealthy. The OS and browser’s language may not be considered, though.
  • Festive attitude
    Hindus adore entertainment and celebrations, especially the less fortunate members of the community. Make sure to place a strong emphasis on having fun because it enables them to escape from the difficulties of life. With this strategy, even a Hindu who loses money is likely to keep placing bets since their religion forbids discouragement as a result of losing.
  • Bonuses
    In India, everything related to bonuses performs well, not just Betting or Gambling verticals. The most important element is that the product you promote should be accessible to everyone, not just the wealthy.

Here are some examples of creatives used to promote cricket in India:

How to target India the most effectively?

When it comes to which cities are best to target in India, we recommend looking at the most populous ones. As of today, these are Mumbai, Delhi, and Bangalore. Pay attention to them, as well as other million-plus cities.

To separate your target audience into the rich and the poor, consider the following criteria:

  • Higher education;
  • Requests to visit abroad;
  • OS version (specify the most recent OS versions for the wealthy and other ones for the poor, accordingly).

You can also separately target iOS users; while it will cost more, these users will bring conversions more frequently.

Best cricket offers in Yellana: Indian edition

Now you have everything to get started, everything but one: an offer that we’ve already picked so you don’t need to waste your precious time! Check out what we have here:

  1. Bons sport IN FB
    GEO: IN
    Paid event: deposit
    CPA: 28 USD
  1. Bons sport IN PPC
    GEO: IN
    Paid event: deposit
    CPA: 32 USD
  1. Odds96 sport IN PPC
    GEO: IN
    Paid event: deposit
    CPA: 44 USD
  1. Odds96 sport IN FB
    GEO: IN
    Paid event: deposit
    CPA: 28 USD
  1. Indibet IN
    GEO: IN
    Paid event: deposit
    CPA: 35 USD
  1. 96in IN
    GEO: IN
    Paid event: deposit
    CPA: 30 USD


As you can see, India has a great deal of opportunity to run traffic and relatively little competition. The local population’s particular mindset and the regulatory organizations’ creation of incredibly advantageous conditions make Betting promotion in India ideal.

In light of this, now is the best moment to sign up at Yellana and get set for a significant ROI from the Cricket World Cup, which begins very soon!

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.