1 year by Daniil Kolesnikov
We continue our iGaming streak of weekly reviews with another promising offer – Ardente.
Let’s uncover everything you need to know about it!
Ardente is an online casino that is operated by UniqueGame N.V. under a Curacao license since 2021. It was established in Italy and today employs more than 100 people. Its mission is to provide mobile casino players with an interactive and engaging gaming experience that puts safety, fairness, and fun first.
The business caters to European customers, and is available in English, Italian, Spanish, French, and German. The project’s primary goal is to offer as many games as possible on a single website.
The product currently offers more than 1200 slots and Crash games, together with a live casino including the most popular games.
For players, Ardente offers a huge range of advantages, including:
We now move to the offer’s specifics and our suggestions for promoting it!
Offer name: Ardente IT
GEO: Italy
Payment model: CPA
Payouts: 180 USD
Paid event: min dep of €20
СR: 19%
Traffic sources: SEO, Facebook, Instagram, InApp, TT, Context AD.
Restrictions: advertiser doesn’t pay for multi-accounts, players without activity, any motivated traffic (schemes, etc.), fraud. Mislead approaches are also prohibited.
Targeting tips: 70% of male and 30% of female audience of 30-44 age group. Best cities here are Milan, Rome, Madrid, Turin, Naples, Palermo and Catania.
Creatives tips: If you have experience working with Tier 1 GEOs, you know that it might be challenging to attract clients because they are quite picky.
However, there is one strange quirk that can increase your CTR: including chicken in your creatives.
For some reason, Italians react to it stronger.
As for the other approaches, classic Tier 1 creatives show great results in Italy. They can include storytelling, personalization, catchy call-to-actions, gamification etc.
Also, the majority of the Italian audience is interested in brands, sports, finance, and entertainment & leisure, so keep this in mind when making creatives as well.
Italy is a fantastic location for advertising iGaming offers. If you’ve never launched ad campaigns there, now is your best time! It offers webmasters solid earnings like other Tier 1 GEOs do.
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