7 months by
Betting has been one of the most profitable verticals in affiliate marketing for many years, and shows no signs of slowing down in 2023.
In the article we’ll provide affiliates with detailed step-by-step instructions on Betting advertising.
We’ll address the most burning questions of betting traffic monetization — best payout and traffic sources, as well as creatives approaches with highest CTR, and offers selection.
It’s no surprise that Betting is one of the most attractive niches to pay attention to in 2023, the perspectives are huge. According to Statista, the sports betting market is growing USD 218 billion per year, it is a really huge leap.
If we take latest stats, Polaris Market Research showed that by 2030 the total revenue of a betting market will grow up to 178 billion dollars, which makes it a lucrative vertical for any marketer.
To be even more precise, let’s have a look at the sports that will prevail in terms of bets in the upcoming years.
The report revealed that those are:
In terms of GEOs, there’s also quite a wide choice for marketers. The largest revenue growth was spotted in European regions, especially Germany and the United Kingdom. Such sports as horse racing and football prevailed there.
In 2023 it’s also worth paying attention to Asia Pacific. It has been recorded that more and more people there are interested in placing bets on cricket, hockey, football, and basketball.
What’s more, make sure you test Australia and India, the regions are bound to bring profit due to the increased internet penetration and income level of the citizens.
Now that you know why betting traffic is so precious for affiliates, let’s see how to monetize it step-by-step.
As any niche in affiliate marketing, Betting has several payout models to choose from. This is the first point to pay attention to, when choosing an offer, as it influences the income and its timing directly.
For beginners it’s highly recommended to start with a CPA model, as it’s the quickest and easiest way to get paid when it comes to Betting offers. The thing is that RevShare requires a certain money and time contribution to get paid.
This year more and more traffic sources to monetize Betting traffic appeared, so it’s crucial to differentiate the trending and proven ones, realizing their pros and cons.
1. Search Engine Marketing (SEM). SEM involves placing ads on search engine results pages (SERPs) based on specific keywords.
Pros: High intent traffic, targeted audience, measurable results.
Cons: High competition, expensive CPCs, limited ad space.
2. Social Media Advertising. This includes placing ads on social media platforms such as Facebook, Instagram, and Twitter.
Pros: Large user base, targeting options, affordable ad spend.
Cons: Ad blockers, censorship, restrictions.
3. Native Advertising. Native ads are designed to look like organic content and are placed within relevant articles or websites.
Pros: Non-intrusive, high engagement rates, cost-effective.
Cons: Limited ad space, low click-through rates.
4. Influencer Marketing. This involves partnering with influencers to promote Betting products and services to their followers.
Pros: Trusted recommendations, targeted audience, high engagement rates.
Cons: Expensive, difficult to measure ROI, potential negative association.
5. Push and pop ads. Those are ads that are placed within specific websites redirecting users to the offer page on clicking at an ad.
Pros: affordable price, easy to set up, grab attention easily;
Cons: intrusive, ad blockers.
As you can see, any traffic channel has both advantages and disadvantages, so your success mostly depends on the skills and experience you have with this or that source.
Don’t hesitate to ask your managers at Yellana for help if you’re not sure how to start, they’re always here to assist.
Obviously, Betting niche is quite a competitive one, so it’s crucial to choose the right approach to creatives in advance.
Check various creatives examples in spy tools and keep abreast of latest trends, we’ve done some research work for you and identified the most eternal approaches.
The final and most important part is to choose the best betting ads to promote. But today you’re lucky — we’ve collected the most converting Betting offers for you to achieve success.
Those are the steps that will lead you to success in terms of the niche. You just need to take an offer to your taste from Yellana and launch a profitable Betting campaign!