From Concept to Launch: A Guide for Betting Ad Campaigns

What is this article about?

  1. Perspectives and Trends of Betting vertical in 2023
  2. Step#1: Choose a payout model
  3. Step#2: Select the best traffic source
  4. Step#3: Make several approaches to creatives
  5. Step#4: Pick an offer to your taste

Betting has been one of the most profitable verticals in affiliate marketing for many years, and shows no signs of slowing down in 2023.

In the article we’ll provide affiliates with detailed step-by-step instructions on Betting advertising.

We’ll address the most burning questions of betting traffic monetization — best payout and traffic sources, as well as creatives approaches with highest CTR, and offers selection.

Perspectives and Trends of Betting vertical in 2023

It’s no surprise that Betting is one of the most attractive niches to pay attention to in 2023, the perspectives are huge. According to Statista, the sports betting market is growing USD 218 billion per year, it is a really huge leap.
If we take latest stats, Polaris Market Research showed that by 2030 the total revenue of a betting market will grow up to 178 billion dollars, which makes it a lucrative vertical for any marketer.

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To be even more precise, let’s have a look at the sports that will prevail in terms of bets in the upcoming years.

The report revealed that those are:

  • Football
  • Basketball
  • Baseball
  • Horse Racing
  • Cricket
  • Hockey

In terms of GEOs, there’s also quite a wide choice for marketers. The largest revenue growth was spotted in European regions, especially Germany and the United Kingdom. Such sports as horse racing and football prevailed there.

In 2023 it’s also worth paying attention to Asia Pacific. It has been recorded that more and more people there are interested in placing bets on cricket, hockey, football, and basketball. 

What’s more, make sure you test Australia and India, the regions are bound to bring profit due to the increased internet penetration and income level of the citizens. 

Now that you know why betting traffic is so precious for affiliates, let’s see how to monetize it step-by-step.

Step#1: Choose a payout model

As any niche in affiliate marketing, Betting has several payout models to choose from. This is the first point to pay attention to, when choosing an offer, as it influences the income and its timing directly.

  • Cost Per Action (CPA). Marketers get paid a fixed amount for every action taken by a user after clicking on their ad, such as making a deposit for Betting ads.
  • Revenue Share. Marketers and advertisers agree to share a percentage of the revenue generated by the user on a betting platform. 
  • Hybrid Model. A combination of different payout models, such as RevShare and CPA, a marketer is paid once a user does a specific action and then receives a percentage of all the deals this client has with the platform.

For beginners it’s highly recommended to start with a CPA model, as it’s the quickest and easiest way to get paid when it comes to Betting offers. The thing is that RevShare requires a certain money and time contribution to get paid.

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Step#2: Select the best traffic source

This year more and more traffic sources to monetize Betting traffic appeared, so it’s crucial to differentiate the trending and proven ones, realizing their pros and cons.  

1. Search Engine Marketing (SEM). SEM involves placing ads on search engine results pages (SERPs) based on specific keywords.

Pros: High intent traffic, targeted audience, measurable results. 

Cons: High competition, expensive CPCs, limited ad space.

2. Social Media Advertising. This includes placing ads on social media platforms such as Facebook, Instagram, and Twitter.

Pros: Large user base, targeting options, affordable ad spend. 

Cons: Ad blockers, censorship, restrictions.

3. Native Advertising. Native ads are designed to look like organic content and are placed within relevant articles or websites.

Pros: Non-intrusive, high engagement rates, cost-effective. 

Cons: Limited ad space, low click-through rates.

4. Influencer Marketing. This involves partnering with influencers to promote Betting products and services to their followers.

Pros: Trusted recommendations, targeted audience, high engagement rates. 

Cons: Expensive, difficult to measure ROI, potential negative association.

5.  Push and pop ads. Those are ads that are placed within specific websites redirecting users to the offer page on clicking at an ad.

Pros: affordable price, easy to set up, grab attention easily;

Cons: intrusive, ad blockers. 

As you can see, any traffic channel has both advantages and disadvantages, so your success mostly depends on the skills and experience you have with this or that source.
Don’t hesitate to ask your managers at Yellana for help if you’re not sure how to start, they’re always here to assist.

Step#3: Make several approaches to creatives

Obviously, Betting niche is quite a competitive one, so it’s crucial to choose the right approach to creatives in advance. 

Check various creatives examples in spy tools and keep abreast of latest trends, we’ve done some research work for you and identified the most eternal approaches.

  • Highlight bonuses.
    You can write the latest bonuses a platform offers either on landing pages or pictures you’re using, just make sure they’re the most up-to-date. They shall not mislead a user or provide empty promises.
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  • Keep track of the latest events.
    Betting is all about trends and news, be aware of the latest sport competition in the world or exact GEO you’re driving traffic to. This is the most money-making approach you can apply.
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  • Implement a call-to-action and urgency.
    This is great to emphasize an exact action you want a user to perform now and then highlight the one-in-a-lifetime offer he’ll get. For instance “Bet TODAY and receive an exclusive bonus”.
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Step#4: Pick an offer to your taste

The final and most important part is to choose the best betting ads to promote. But today you’re lucky — we’ve collected the most converting Betting offers for you to achieve success.

  • LeonBet
    Paid event: first deposit from an active player in any time/mindep 3,38 USD
    GEO: KZ
    CPA: 28 USD
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  • MegaPari
    Paid event: first deposit from an active player in any time/mindep 6,09 USD
    GEO: IN
    CPA: 28 USD
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  • 22Bet
    Paid event: first deposit from an active player in any time/mindep 1 EUR
    GEO: DE
    CPA: 160 USD
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  • BET365
    Paid event: first deposit from an active player in any time/mindep 4,05 USD
    GEO: BR
    CPA: 23,5 USD
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  • OlimpBet
    Paid event: first deposit from an active player in any time/mindep 2,7 USD
    GEO: KZ
    CPA: 32 USD
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Those are the steps that will lead you to success in terms of the niche. You just need to take an offer to your taste from Yellana and launch a profitable Betting campaign! 

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.