Best Gambling pre-landing and landing page examples in 2024

Gambling is a prominent vertical in affiliate marketing. Creating effective pre-landing and landing pages is crucial for capturing the attention of potential customers and driving conversions.

Whether you are starting your journey in affiliate marketing or you are already an experienced webmaster, this article will be quite useful. You’ll discover how to create converting landing and pre-landing for Gambling.

An effective Gambling funnel

The traditional sales funnel helps to attract and retain the user until the moment of purchase. At first glance, everything seems obvious: develop creatives, use a Casino landing page, and you receive conversions.

Gambling as any vertical in affiliate marketing has specific characteristics. In this niche, it is important to follow all the stages, because at any step the user can feel wrong, lose interest or decide that your offer is not profitable enough.

The target audience of this vertical is gamblers for whom the first impression is important. So you need to correctly push them to the purchase at this stage.

For Gambling offers it’s recommended to follow the next stages: creatives, pre-landing page, and landing page.

We have already talked about best Gambling ad creatives in our article. Now let’s break down the landings and pre-landings.

What is a landing page?

Landing page is a web page that users are directed to when they click on an affiliate link or ad. The purpose of a Gambling landing page is to encourage the visitor to take a specific action, such as registering and then making the first deposit.

The right landing page is typically focused on a single goal and provides relevant information related to the Gambling offer being promoted. It should be optimized to capture the visitor’s attention, generate interest, and ultimately convert users into customers or leads.

What is a pre-landing page?

A pre-landing page, also known as a pre-sell page, is a web page that precedes the landing page in an affiliate marketing campaign. Its purpose is to provide additional information, build interest, and warm up the visitor before they reach the actual offer or landing page.

Differences between Gambling pre-landing and landing pages

Landings and pre-landings have diverse purposes in Gambling affiliate marketing campaigns. Here are the key differences between them:

Purpose

• Landing page: The primary purpose of a landing page is to directly convert visitors into leads. It focuses on a specific call to action (CTA), such as registering and making a deposit;
  
• Pre-landing page: The purpose of a pre-landing page is to warm up visitors, provide additional information, and pre-assess them before users reach the landing.
  

 Sequence

• Landing page: The landing page is typically the final destination for visitors after they click on affiliate advertising. It represents the offer and directly encourages users to take the action;
  
• Pre-landing page: The pre-landing page acts as an intermediate step before the landing page. Visitors are directed to the pre-lander first, where they receive additional information and are prepared for the main offer before proceeding to the landing page.
  

Content

• Landing page: The content of a landing page is focused on the specific offer being promoted. It provides concise and compelling information related to the product or service, emphasizing its benefits and value proposition. In terms of Gambling vertical, landings usually have registration forms and bonuses for registration;
  
• Pre-landing page: Gambling pre-landing examples often contain more detailed content. They may include additional product information, testimonials, case studies, videos, educational resources, or, when we talk about Gambling, bonuses and free spins.
  

Filtering and prequalification

• Landing page: It assumes that visitors have already expressed some level of interest by clicking on the ad. It focuses on converting these visitors into customers or leads;
  
• Pre-landing page: It helps weed out uninterested users. Pre-landing generates interest so that only the right people get into the casino.

Is it possible to lead users to a landing page after clicking on the ad? Yes. But pre-landings increase the number of converted users several times.

Let’s understand how landings and pre-landings help to convince the user to perform the desired action in Gambling.

Best Gambling pre-landing examples

It’s crucial to bear in mind that pre-landing pages should maintain a non-intrusive approach, aiming to entertain users rather than directly pushing them to make significant financial commitments.

1. Tell real stories of success

Sharing real stories of success is the most effective method to draw more users to any offer in digital marketing. By directing customers to a page where they can delve into the story of an average person’s triumph, they will be inclined to believe that they can achieve success, too. Your objective is to prominently position the button that leads to the landing page, preferably at the conclusion of the text, so that after reading, users are motivated to take a chance.

2. Provide welcome bonus

As soon as users register and make their first deposit, they are guaranteed to receive a welcome bonus. This straightforward approach to pre-landing converts well because it instills a sense of “guaranteed benefit” in users. Nobody wants to miss out on such advantageous perks.

3. Add wheel of fortune or free spins

The wheel of fortune is an interactive and one of the high-converting methods used to engage users by providing them with a bonus upon spinning the wheel. It is a highly popular form of pre-landing page employed by casinos to entice new users. Generally, there is no possibility of losing, and a bonus is guaranteed. However, the outcome remains a mystery to the user, adding an element of suspense and surprise.

4. Use elements of gamifications

There are pre-landing examples that go beyond merely showcasing the lobby of slots. Instead, they open a specific slot for users to spin and determine their initial bonus.

Opting for this style of pre-landing achieves several objectives: it stimulates potential clients to engage in gameplay, allows the target audience to experience the game’s functionality without investing money, and entices them to register in order to claim their deserved bonus. Naturally, these pre-landings are designed to ensure the user “wins”. Losing and empty bonuses should not be present on a converting landing page.

Factors to consider when creating a pre-landing page

When it comes to the content of the pre-landing page, it can include any narrative that addresses the user’s concerns effectively. The structure of the page will vary based on your specific campaign. However, we will highlight several essential points:

• Page’s Loading Speed: Make sure the page loads quickly. No one likes to wait for a long time, and this has a big impact on user engagement;
  
• Responsiveness: The pre-landing page should be compatible with all devices and display correctly on both Android and iOS;
  
• Clear CTA: Don’t forget to include prominently placed “Go to site” buttons, making it easy for users to take the desired action.

An effectively designed pre-landing page can greatly enhance the profitability of a Gambling campaign. When creating, it is crucial to recognize it as an intermediate stage in the user’s journey and ensure its design maximizes the motivation to click the “Next” button.

Best landing page examples for Gambling

The primary objective of a landing page is to persuade the user to sign up and make an initial deposit.Usually, Gambling landing page design strives for simplicity, featuring an attractive image and a simple registration form. In some cases, users may only need to provide their email address and phone number.

In addition to the registration form, the landing page includes a bonus, such as extra free spins or a welcome bonus.

Rules for creating landing pages

When developing great landing page for Gambling, it is important to consider the following points:

• Localization: A landing page will have limited conversion potential if it is not presented in the customer’s native language. All creatives should be in the language of your target audience to effectively communicate with them;
  
• Simplicity: Avoid overwhelming the landing page with excessive interactive elements or multiple buttons. The primary objective is to capture the user’s attention and guide them towards the important elements. Keep the user flow as simple as possible to prevent them from getting lost in the process;
  
• Adaptability: Ensure that the landing page appears appealing and functions properly across different versions, including desktop and mobile browsers or applications. It should provide an equally satisfying user experience regardless of the platform used.

But if you want to create a high-converting landing page, you need to have a deep understanding of the target audience and communicate the specific benefits that matter to them the most.

Reasons of landing page’s low conversions in Gambling vertical

There are the following reasons of low or no conversion rates in Gambling vertical:

1. Lack of demand for the product or service;
2. Incorrect targeting of the audience;
3. Ineffective choice of traffic source;
4. Poor quality of traffic;
5. Flaws in the landing page design.

It could be one or a combination of these factors. However, before giving up on the landing page, it is crucial to analyze the errors, make necessary corrections, optimize the page and continue testing.

How to identify problems in pre-lander and landing page design

If you receive clicks but no conversions, it is a clear indication that your landing or pre-landing page doesn’t work. What are the problems?

1. Lack of clarity: Users should understand where they have landed and what is being offered from the first few seconds;

2. Low level of trust: Boost trust by including genuine reviews with contact information, certificates, opinions of “experts,” and endorsements from popular persons. However, avoid making excessive promises and guarantees;

3. Unclear ordering process: Visitors should know what will happen when they provide their contact information. Transparency helps users make a decision to take the desired action;

4. Complex wording: Explain the benefits to users using simple and accessible phrases, supported by scientific terms to establish expertise;

5. Unpleasant visual effects: Evaluate the visual elements from the perspective of a first-time visitor. Ensure that the colors are not jarring, fonts are consistent, and images do not distract from the information on the page.

Now, you understand the importance of a pre-landing and landing page in Gambling affiliate marketing. Remember that you can create it by yourself or use materials provided by the best Gambling CPA networks.

Final thoughts

In the rapidly evolving landscape of online Gambling, having a compelling pre-landing and landing page strategy is paramount. The examples we’ve explored in this article showcase the innovative approaches and best practices employed by industry leaders to captivate their target audience, drive conversions, and create immersive experiences.

Now that you know what pre-landing and landings to use in Gambling vertical, join Yellana, the fastest growing CPA network, and take advantage of the opportunities here. You will gain invaluable knowledge and materials to properly launch iGaming ads with our experience and help!