Best Gambling Ads Creatives: Examples of 2024

What is this article about?

  1. Gambling Ads Creatives in 2024 Within the Sale Funnel
  2. Top Gambling Ads Examples for 2024
  3. Top Gambling Offers in 2024
  4. General Tips for Creating Online Casino Ads
  5. Conclusion 

Gambling in affiliate marketing is a niche for significant earnings. That’s why even rookies are entering gambling. Not everyone can set up an advertising campaign successfully right away, however, any novice has a chance to hook the audience with the best gambling ads creatives.

In this article, we’ve gathered the best creative examples for gambling in 2024 that attract user attention and drive conversions.

Gambling Ads Creatives in 2024 Within the Sale Funnel

Creatives are the first thing a user encounters, and how appealing they are influences further interaction with the offer. However, it’s just one aspect of the funnel. To create a successful campaign, you need to consider the entire user journey. 

Let’s take a closer look at a typical gambling funnel.


Creatives are banners, push notifications, videos, and other advertising materials that grab user attention. Such ad formats aren’t only attractive but also relevant to the target audience. This is especially crucial in gambling market, where competition is fierce. It’s worth testing multiple creative options – even the same audience can respond differently to ad creatives.

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Pre-landing is the intermediary page between the creative and the landing page. It helps prepare the user for the main offer. At this stage, it’s important to keep the user’s attention, provide additional information about the offer, build trust and warm up interest. 

Since gambling is about games and entertainment, the same engagement mechanics work well in pre-landings. A popular engagement mechanic is the spin-to-win wheel.

Let’s break down how it works. 

A player visits the site and sees a fortune wheel that can be spun online. Each spin yields a bonus – it could be a free spin, bonus money, or other prizes. Typically, the wheel can be spun multiple times, increasing the chances of winning and keeping the player’s attention. The more a player spins the wheel and collects bonuses, the higher the chances they will convert. 

Another proven approach often seen in pre-landings is success stories. These are stories about real players who have won big at the casino. Such stories inspire and motivate new users to become players.


The landing page is where your offer is presented. 

The user is already “warmed up,” and all they have to do is make a decision. It’s important to include calls to action (CTA) on the landing page, which motivates the user to perform the target action. A successful landing page should also be optimized for mobile devices, as a significant portion of traffic in gambling comes from mobile platforms.

Example of the complete sale funnel for Gambling:

If you want to dive deeper into the vertical, check out our guide to iGaming!

Top Gambling Ads Examples for 2024

Here, we’ll explore the main approaches to making gambling creative ads for the casino niche, with specific examples.


Few like parting with money, even if the risk promises big wins. But almost everyone loves bonuses! Free spins, free bets, or a deposit boost upon registration – all significantly enhance the attractiveness of your offer. If the casino offers generous bonuses, be sure to highlight them in the text and creative visuals. Casino bonuses can be the trigger that compels the user to take the first step.

Gambling ad copy examples for push notifications

1. Title: Claim Your Bonus at WinMax

Description: 💎 Just for you – 70 free spins 💎

2. Title: Welcome Package Bonus 

Description: 200% Bonus + 50 Free Spins 🎰

Ad copy examples of texts for banners:

  1. Claim your bonus;
  2. Play and win! Exclusive bonus from the casino;
  3. Double the fun: Get your bonus. 

Success stories 

Success stories are a powerful tool for attracting users. When people see that others have already won big money, it sparks their interest and encourages them to try their luck. Include real customer stories with details of their wins in your creatives. This helps create an emotional connection with potential players.

Especially compelling are stories of ordinary people who won large amounts and completely changed their lives. Describe how someone from a small town hit the jackpot and fulfilled their dream. Such stories evoke strong emotions and make users more engaged.

Gambling advertising ideas of texts for push advertising campaigns:

1. Title: Player #8430 won $5000

Description: Mike won $5000 💰 You’re next!

2. Title: Player from Kazakhstan hit the JACKPOT!

Description: Want the same? Register at FlashWin Casino 🎰

Headline examples for native advertising:

  1. How one lucky winner scored $1,000,000 at our casino!
  2. How a casino win changed my life: The story of one winner

Emotions from winning 

Emotions are contagious. Show the joy, adrenaline, and thrill that people experience when they win big. Use photos of happy winners against the backdrop of slot machines. You can also show cash amounts or win certificates in the hands of winners.

Gambling ads ideas for push notifications:

1. Title: Crazy Wins Here 🤑

Description: Try your luck – spin the wheel!

2. Title: Catch Luck and Win the Grand Prize! 💴

Description: SpinFort Online Casino, participate and win!❤️

Attractive women 

While it may seem unrelated, the majority of the target audience in gambling is men, and they respond well to images of beautiful women. Regardless of the niche and geo, attractive women in creatives can significantly increase engagement.

Gambling campaign ideas for creatives can be anything. Here are a couple of successful examples:

1. Title: Best Online Casino in DK

Description: SpinFort gives bonuses to everyone! Spin the wheel

2. Title: 25 Free Spins on Big Game!✌️

Description: Deposit NOW and Win with Big Casino!🎁


One of the best ways to attract attention is to demonstrate the gaming process itself. Simulating slots in your creatives allows users to feel the excitement and piques their interest. You’re not limited to slots; you can include demonstrations of other popular games like poker, blackjack, or roulette.

Examples of gambling advertisements texts for push notifications:

1. Title: Big Wins Await at RichSpin!

Description: Play and receive bonuses

2. Title: Today is Your Day!

Description: Spin slots and start winning!

Examples of gambling ads for banners:

  1. Feel the thrill: Play now;
  2. Play casino slots and win;
  3. Blackjack awaits: Get your bonus;
  4. Try your luck at roulette: Start playing;
  5. Big Wins at FlashWin casino await! Join now.

Top Gambling Offers in 2024

Grab these offers to profit from gambling:

1. 4rabet CD FB

GEO: India

Paid event: deposit


2. Ice casino HU

GEO: Hungary

Paid event: deposit

CPA: 115 USD

3. Babu88 NP

GEO: Nepal

Paid event: deposit


4. MrBet NO FB (Android)

GEO: Norway

Paid event: deposit

CPA: 250 USD

General Tips for Creating Online Casino Ads

These tips work for creating gambling creatives, regardless of the approach:

  • Analyze your target audience. Study their interests, preferences, and behavior. This will help create creatives that are highly attractive to them;
  • Test different formats. Try different creative formats (banners, videos, pushes) and analyze their effectiveness. This will help you understand what works best for the audience;
  • Optimize headlines and texts. Headlines should be short, clear, and captivating. Texts should be informative and prompt action;
  • Include social proof. Reviews, ratings, and success stories build trust and convince users to try your offer;
  • Adapt for mobile devices. Ensure that creatives display and function well on mobile devices, as a significant portion of traffic comes from them;
  • Stay on trend. Follow trends in advertising and gambling to use fresh ideas and approaches;
  • Continuously improve. Regularly analyze the results of your creatives, draw conclusions, and optimize.


A well-constructed advertising campaign funnel in gambling includes well-thought-out creatives, effective pre-landings, and convincing landings. Creatives play a crucial role in attracting attention and arousing interest from potential users. Pay special attention to making and testing of creatives to achieve maximum conversion and success in your ad campaign.

And if you’re looking for a suitable offer in the gambling industry, join Yellana!

Daniil Kolesnikov is the author powering the content on the Yellana blog. Having written captivating articles on Web3 and Forex trading subjects in the past, his current area of expertise is affiliate marketing. Even when exploring many different niches for two years, the passion for iGaming is where his skills and creativity are currently directed. Follow Daniil for expert insights and fresh perspectives on affiliate marketing strategies in the vibrant iGaming landscape.