3 months
by
Lera Melnik
Revenue Share (RevShare)
What is this article about?
- What is Revenue Share (RevShare)?
- Why choose Revenue Share model?
- Example of RevShare — what is it and how it works
- RevShare VS CPA: which is more profitable?
- Advantages of the RevShare model for media buyers
- How does Revenue Share work in affiliate marketing?
- Revenue Share model in Gambling: features and strategies
- Working with RevShare in Gambling with Yellana
- Conclusion
When many work with the CPA model and some switch to CPL, the Revenue Share (RevShare) model remains less popular. However, it has its nuances and advantages. Today, we will explore RevShare meaning from all angles so that you can feel more confident using this model.
What is Revenue Share (RevShare)?
So, RevShare — this is a payment model where the media buyers receives a percentage of the profit from a product or service(revenue generated for the company). With RevShare, you can work with Gambling and betting, subscriptions, crypto, forex, and other verticals.
Here’s a brief RevShare definition: it is similar to a referral program where an affiliate receives a percentage, just like with classic referral programs. But while referrers get paid 5-10%, with RevShare you can receive from 25% to 60%. In extreme cases or during promotional periods — even more.
Why choose Revenue Share model?
Affiliate marketers often prefer RevShare — a payment model where you earn a percentage of the casino’s profits for each client. If the client wins, you won’t receive anything, but if they lose, you will be paid if you meet all KPI criteria. This approach is typically favored by marketers with substantial budgets.
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Example of RevShare — what is it and how it works
It is mostly used in the Gambling industry. For them, RevShare can be a stable source of income, and one player can provide affiliate revenue for an entire year.
How it works:
let’s imagine a media buyer attracted a player who deposited $2000 in a casino. The player churned through this money and left. With a 50% RevShare, the affiliate will get $1000. Sometimes there are hidden fees in affiliate networks. Also, transaction costs should be considered, so one can expect to receive $900-950.
A player may either deposit $2000 in one payment or only $10. They also might deposit $20-30 every month. This is partly why affiliates prefer a more stable and quickly paying CPA model (cost per action) for the first deposit. You get the money right away — reinvest it back into the turnover — and maximize the bundle.
Another reason for working with RevShare models is the advertisers’ conditions. Some advertisers are not willing to pay on a CPA basis and work exclusively with the RevShare model. Most media buyers don’t care about this: they take one offer with CPA and run it. But for affiliate marketers who need a high product rating, it’s important to have as many offers as possible in their pool.
And when offers in aggregator affiliate networks run out, they have to go to direct advertisers and work with revenue models.
RevShare VS CPA: which is more profitable?
In this matter, it all depends on how far ahead the media buyer plans.
For quick payback and reinvestment in one’s bundles, CPA is more suitable, while for a long-term quality audience and percentage of the revenue — RevShare.
In Yellana CPA Network you can find offers that pay either by CPA or Revshare models.
Advantages of the RevShare model for media buyers
- Long-term income: One of the main advantages of RevShare offers is passive income or recurring revenue. As long as the attracted clients continue to spend money on the platform, the arbitrageur gets their share of the profit.
- High income potential: With a successful affiliate campaign and high-quality traffic, RevShare income can significantly exceed earnings from other payment models like CPL or CPA.
- Motivation for optimization: Since income depends on client activity, marketers are motivated to constantly improve and optimize their campaigns to attract the most active users.
How does Revenue Share work in affiliate marketing?
To get maximum profit from Revshare offers you need to do some preparatory work before starting traffic.
1. Choosing the offer
For successful work with the Revenue Share model it is necessary to choose the right offer. In Gambling these can be online casinos, betting shops, and other Gambling games. It’s important to consider factors like the casino’s reputation, payout percentage, and affiliate program conditions.
2. Attracting quality traffic
The key aspect of successful work with RevShare is attracting users who will actively use the product. This includes:
- Creating high-quality content: Reviews, guides, and news from the world of Gambling will help attract users that can be interested in the product.
- Using spy tools: Analyzing successful competitor campaigns with a spy tool will help find effective strategies and creatives.
- Optimizing advertising campaigns: Testing various creatives, landing pages, and targeting strategies to increase conversion.
3. Optimizing ad campaigns
Regular analysis and optimization of campaigns are crucial for success.
It’s important to constantly monitor key metrics such as LTV (Lifetime Value), ROI (Return on Investment), and CR (conversion rate). This will allow timely adjustments and improve results.
Revenue Share model in Gambling: features and strategies
To get maximum profit from working with RevShare offers you need to do your due diligence before starting any traffic.
Choosing the right iGaming brand
- Reputation: Make sure the casino has a good reputation and positive reviews from partners.
- Payout conditions: Study the payout conditions, minimum withdrawal amounts, and commission rates.
- Partner support: Availability of support and additional resources for partners.
Analyzing and segmenting traffic
- Geography: Determine the regions where the most valuable traffic comes from.
- Devices: Analyze which devices the users that make the most deposits and spend more money have.
- User behavior: Study which types of users bring the most profit.
Using a spy tool
A spy tool allows you to analyze competitors’ advertising campaigns, find the most successful strategies, and use them in your own campaigns. This may include:
- Creative analysis: Finding the most effective ads with high conversion rates.
- Targeting: Identifying the most profitable audiences for revenue generation.
- Platforms: Finding effective advertising platforms and traffic sources.
Working with RevShare in Gambling with Yellana
When working with RevShare in the Gambling vertical, it’s essential to leverage the right tools and networks.
Yellana, known for providing top-notch iGaming offers, is an excellent partner for media buyers. By working with Yellana, you can access a wide range of high-converting Gambling offers, ensuring a stable and potentially high income.
Yellana not only provides lucrative offers but also supports its partners with valuable resources and insights to optimize campaigns. This makes Yellana a reliable advertiser and partner for those looking to maximize their profits through the RevShare model.
Conclusion
Revenue Share (RevShare) is a powerful payment model in affiliate marketing, especially in the Gambling sector. It offers long-term and potentially high income for affiliates willing to invest time and effort into driving quality traffic and optimizing campaigns.
Understanding and using key strategies, such as choosing the right offer, attracting quality traffic, and constant campaign optimization, will help achieve success with the RevShare model.
By partnering with the CPA Network Yellana, you can enhance your RevShare campaigns and ensure a steady stream of income from high-converting Gambling offers!
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